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Life360 Launches FamilyChannel, the First Secure and Private Group Messaging for Families

Enables More Than 5 Million Families to Communicate Quickly and Reliably on Both Smartphones and Feature Phones (November 18, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 11/18/11 -- Life360 today announced it is the first location-based service to provide secure group messaging capabilities designed specifically for families. Now, the more than 5 million families using Life360's mobile safety app can rely on its FamilyChannel™ for convenient, secure and reliable communication. FamilyChannel also ensures privacy, so that family messages do not end up outside the family.

Built on Life360's emergency messaging system, group messages and location data are encrypted, and are guaranteed to be sent and received. Because the Life360 app uses the smallest amount of data bandwidth necessary to reach the Life360 servers, family members can send messages even when phone networks become congested or unavailable. Family members also have the option to receive messages via SMS, in-app notification, email or all channels. To do so, they can simply adjust their personal settings within the app. Users can then respond through any of those selected channels.

The FamilyChannel comes pre-set with a variety of check-ins, including "Running late," "On my way," and "Got to school." That makes sending the messages among family members as easy as a single tap. They can also customize messages, as needed. Additionally, as family members often keep Life360 running on their mobile phones to view each other's locations already, they now can easily send messages with no added steps.

"We're excited about being the first to bring safe family messaging to the market. Unlike other services, our app is available across multiple platforms so that family members with different devices can communicate what is most important -- their safety," said Chris Hulls, co-founder and CEO of Life360. "Given how our secure technology has proven itself in emergency situations, like the East Coast earthquake and Hurricane Irene earlier this year, we are now making the same level of reliability available for use in everyday situations."


The FamilyChannel is now available on Android, and will be coming soon to the iPhone. To download the free app, visit Life360 in the Android Marketplace and iTunes App Store. For more details on Life360, including additional family safety services, visit www.life360.com/mobile.

About Life360
Life360 is the way parents on the go keep their children safe, providing security to more than 5 million families. Recognized by Facebook and Google for its location-based safety system, Life360's award-winning mobile and web products give parents a way to see where their child is located, when they need help and what the threats are around them. Everything is done in a convenient and secure way that doesn't interfere with busy schedules or personal freedom. By addressing the immediate concerns of parents in today's world, Life360 is rapidly redefining the safety and security landscape. For more information, visit www.life360.com.

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Press Contact
Brianna Swales
Vantage Communications for Life360
+1 352-224-5086
Email Contact


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