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Liberator and TENGA to Release Keith Haring Branded Products

Keith Haring Branded Male Pleasure Items Set for National Distribution Through Liberator (June 29, 2012)

ATLANTA, GA -- (Marketwire) -- 06/29/12 -- Liberator, Inc. (OTCQB: LUVU) (OTCBB: LUVU), a progressive, vertically integrated company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® brand, is pleased to announce the release of TENGA Co., Ltd. created male pleasure items that feature legendary artist and activist Keith Haring's iconic designs.

Liberator is the exclusive U.S. distributor for Japan-based TENGA and will begin a national roll-out of the Keith Haring themed line, including sample distribution in popular venues in New York City such as Times Square.

"We are extremely excited to be working with TENGA to help them reach the next level of success here in the U.S.," stated James Blanchard, Senior Vice President - Business Development at Liberator, Inc. "By utilizing our marketing power and channel distribution as well as mainstream advertising venues, TENGA products in the U.S. continue to enjoy a great deal of success not only in traditional adult stores but through retailers and wholesalers never before open to adult toys. Adding the Haring themes to the products makes them both visually compelling and adds a certain cultural appeal to these increasingly mainstream offerings."

TENGA has selected five of the artist's works for integration into the packaging and design of the TENGA x Haring CUP series, and TENGA x Haring EGG series. TENGA items are well known for their breakthrough art-centric designs, the first to open up the genre of male pleasure items to the mainstream, and TENGA x Keith Haring collaboration will further spread TENGA's commitment to open communication about safely enriching the sexual health of people around the world.


The TENGA male sexual enhancement devices are innovative in their function and product design, shaped and sized in such a way that they look and feel like any other toiletry a man would normally carry or use while at home or on the road.

About Keith Haring

Keith Haring was an artist and social activist who frequently used his art to speak out about social issues. He was one of the best known among the young visual artists, filmmakers, performers, and musicians whose work responded to the urban street culture of the 80s. Openly gay, Haring was diagnosed with AIDS in 1988, and in 1989 he established The Keith Haring Foundation, whose mission it is to support not-for-profit organizations that assist children, as well as organizations involved in education, research and care related to HIV and AIDS, as well as to sustain, expand, and protect the legacy of Keith Haring, his art, and his ideals.

About Liberator, Inc.

Liberator, Inc. is a dynamic vertically integrated public company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® line of products, the luxury and lovestyle brand that celebrates intimacy by inspiring romantic imagination. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, Liberator Bedroom Adventure Gear® empowers exploration, fantasy and the communication of desire, for persons of all shapes, sizes and abilities. Products include Liberator shapes and positioning systems, pleasure objects, and sensual accessories. Liberator, Inc. is currently housed in a 140,000 square foot vertically integrated manufacturing facility in a suburb of Atlanta, Georgia. Liberator, Inc. has over 100 employees, with products being sold directly to consumers and through hundreds of domestic resellers, on-line affiliates and six international licensees. The company is known for cutting-edge advertising and product branding. Since inception in 2002, Liberator has sold over $60 million of branded Liberator products.

Liberator operates an online retail e-commerce website at: www.liberator.com and can be followed on Twitter at: www.twitter.com/Liberator.

For comprehensive investor relations material, including fact sheets, research reports, and videos regarding Liberator, please visit the Company's investor relations web site at www.invest-in-LUVU-Liberator.com.

Forward-Looking Statements

In addition to historical information, this press release may contain forward-looking statements that reflect the company's current expectations and projections about future results, performance, prospects and opportunities. These forward-looking statements are based on information currently available to us and are subject to a number of risks, uncertainties and other factors that may cause actual results, performance, prospects or opportunities to be materially different from those expressed in, or implied by, such forward-looking statements. You should not place undue reliance on any forward-looking statements. Except as required by federal securities law, the company assumes no obligation to update publicly or to revise these forward-looking statements for any reason. Actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available, new events occur or circumstances change in the future.

Company Contact:

Liberator, Inc.
Ronald Scott
Chief Financial Officer
770-246-6426
ron.scott@Liberator.com

Financial Communications Contact:

Trilogy Capital Partners
Darren Minton
President
212-521-4405
info@trilogy-capital.com


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