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Lexar Media Announces High-Capacity 128GB Echo SE Portable Backup Solution

(July 20, 2010)

Echo SE Key Messages:

  • High-performance, ultra-portable, flash-based backup solution designed for netbook and notebook users

  • High-speed performance - up to 28MB/s read and 10MB/s write*

  • Activates when plugged in, providing automatic, continuous backup

  • 128GB capacity enables users to fully and continuously back up large volumes of data in one location

  • One of the smallest 128GB backup solutions on the market

  • Built-in, no-touch software automatically backs up files in use, with the optional 128-bit AES file encryption

Multimedia Elements:

FREMONT, Calif., July 20, 2010 (GLOBE NEWSWIRE) -- Lexar Media, a leading global provider of memory products for digital media, today announced the addition of the 128GB Echo SE backup drive to the popular Echo line of portable backup solutions. Designed to protect valuable data on netbook and notebook computers, the Echo SE drive now offers up to 128GB of storage, allowing users to automatically back up more essential files - anytime, anywhere. Once backup is complete, the Echo SE drive easily slips into a pocket or bag for portability with the knowledge that critical files are backed up if a laptop is lost or stolen. More than 15 percent shorter than other 128GB backup drives, the high-performance Echo SE provides a way to easily backup data, with the reduced risk of accidental in-drive damage. For more information on the Echo SE backup drive, visit

High-performance Echo SE is an ultra-portable drive that easily plugs into a computer's USB port to perform automatic backup of files, at read speeds up to 28MB/s and write speeds up to 10MB/s.* The drive is interoperable between Windows® XP, Windows VistaTM, and Windows 7, as well as Mac OS® X operating systems, allowing data to be seamlessly accessible whether using a PC or Mac® computer. The Echo SE backup drive is available in capacities of 16GB, 32GB, 64GB and 128GB.

"When it comes to backup solutions, a higher capacity means larger amounts of data can be easily and conveniently protected against loss," said Jyh Chau, senior product marketing manager, Lexar Media. "We are pleased to announce the addition of the 128GB drive to the Echo SE line. With its automatic, customizable software capabilities, consumers living a mobile lifestyle can now back up a large number of files on a single drive."

The 128 GB Echo SE drive is available through online retailers,,,, and, as well as on

The Echo SE drive includes versatile, built-in backup software developed by Dmailer for Lexar. Key features include targeted file backup, which stores only specified files and reduces wasted disk space, and file versioning, which backs up a history of files and allows the retrieval of previous versions. The software also offers the ability to create multiple backup plans for multiple computers on one drive. Additionally, the software offers optional 128-bit AES encryption, enabling protection in the event of drive loss.

The Echo backup drive product line also includes the plug-and-stay, low-profile Echo ZE, one of the smallest USB drives in the world at 20.1 by 15.1 millimeters. The Echo ZE is available in capacities of 8GB, 16GB, and 32GB.

For more information please visit

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About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit, and for Crucial brand products, visit

Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

The Lexar/Crucial logo is available at

About Micron

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit


*Speeds based on internal testing. Actual performance may vary.

©2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks or registered trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Mac and Mac OS are trademarks of Apple, Inc., registered in the U.S. and other countries. Windows and Windows Vista are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

CONTACT: Matter Communications
Media Contact:
Erin Dougherty
978-499-9250 x246

Lexar/Crucial Logo

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