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Let's Go to Launch iPhone City Guides for New York, Paris, London, Rome and Amsterdam

Travel Ad Network Partner Aimed at Young Adult Travelers (July 20, 2011)

NEW YORK, NY -- (Marketwire) -- 07/20/11 -- Travel Ad Network (TAN), the leading vertical media company in travel, announced today that its affiliate Let's Go brand will launch iPhone apps for New York, Paris, London, Amsterdam and Rome. This is the first time the 51-year old company, which publishes budget travel guides written entirely by students and updated every year, has built mobile apps.

A launch sponsor, to be determined, will provide free downloads of the apps for one month after which, each app will be sold in the iTunes store for $2.99. Among the features of the new apps will be recommendations of sights, activities, food, accommodation, shops and more; the ability to share your whereabouts with Facebook friends as you travel; recommended itineraries; GPS mapping and a quick bookmark function for pre-trip and on-the-go-planning.

"While nothing will replace having one of Let's Go's 49 comprehensive print guides in your pocket or backpack, the new Let's Go mobile apps will feature top line information on affordable dining, accommodations, sights and attractions, to make it easy for iPhone users to get details and prices while travelling," says Jen Gold, Director of Product Development at Travel Ad Network.

Let's Go ( publishes the world's favorite student travel guides written entirely by college undergraduates. With pen and notebook in hand, and a few changes of underwear stuffed in their backpacks, Let's Go student researchers go across continents, through time zones, and above expectations to seek out the best travel experiences. Let's Go has been on the road for 50 years and counting; and on a mission to provide readers with sharp, fresh coverage and socially responsible opportunities to go beyond tourism. Its website connects readers to their researchers -- and each other -- with blogs, photos, and the latest travel deals.

Travel Ad Network ( is the leading vertical media company in travel reaching almost 35 million worldwide unique users through their exclusive publisher network of over 300 websites including top tier publishers like Rand McNally, Let's Go, Not For Tourists, Vayama, Viator, and HomeAway UK. Travel Ad Network uses both audience and contextual relevancy on a single platform to give marketers unrivaled access to the largest travel planning audience online across all stages of the travel lifecycle. Founded in 2003, Travel Ad Network is headquartered in New York City with branch offices in the West, Midwest and Southeast, as well as in the UK.

George H. Simpson
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