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Lego Group Inks Strategic 3 Year Deal With Unity Technologies

Unity Platform Enables the LEGO Group to Deliver an Online Consumer Experience to Match and Enhance the Real World Fun and Invention of LEGO(R) Products (February 08, 2010)

SAN FRANCISCO, CA -- (Marketwire) -- 02/08/10 -- Building on the success of LEGO® Star Wars: The Quest for R2D2 and BIONICLE: Glatorian Arena, Unity Technologies, the provider of the market-leading Unity development platform for 3D interactive content on the Web, PC, Mac, Wii™ and iPhone, announced today a new three-year deal with the LEGO Group, in which the company will standardize on Unity authored content for 3D contents on www.LEGO.com.

As one of the world's leading manufacturers of play materials for children, the LEGO Group recognizes the need to offer an innovative online environment for consumers to share their passion and creative flair. To do this, the LEGO Group is developing its web strategy to deliver an online consumer experience to match and enhance the real world fun and invention of LEGO products.

The LEGO Group identified Unity as the best 3D platform available to fulfill its short-term and long-term requirements.

"We've invested a great deal of time evaluating technology for the next phase of www.LEGO.com," said Claus Toftegaard Matthiesen, Technology Manager of the LEGO Group. "We believe that Unity's flexibility, strength and power will give us scope to create world leading content for our consumers and are looking forward to the cooperation."


"We're very excited to be playing such a significant part of the LEGO Group's future web plans, and this three-year deal is recognition that the Unity platform and our unrivaled support address the needs of browser-based content creation," said David Helgason, CEO of Unity Technologies. "We're experiencing rapid growth of the Unity plugin, with around 1 million installs per month, and we anticipate that this will grow exponentially as Unity is adopted by more sites and consumers become more familiar with our brand."

To get the free feature-packed Unity to create games and interactive visualizations for the Web, PC and Mac, or to get a free 30 day evaluation of Unity Pro or Unity iPhone, go to http://unity3d.com/unity/download/.

About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 7,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. For more information, visit www.lego.com.

About Unity Technologies
Unity Technologies is revolutionizing the game development industry and was named one of the top five game companies of 2009 after just four years on the market. Today Unity Technologies has more than 90,000 registered users worldwide -- including leading companies like Cartoon Network, Electronic Arts, LEGO and NASA, large and small studios, independent professionals, students and hobbyists -- using the Unity platform to develop high performance interactive 3D content for the web, mobile and console. Unity Technologies is one of the fastest growing software companies and is aggressively innovating to expand usability, power and platform reach so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit www.unity3d.com.

LEGO and the LEGO logo are trademarks of The LEGO Group. ©2010 The LEGO Group. All rights reserved and used with permission.

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Related Keywords: Unity Technologies, Game Development, Prosumer/Consumer, Anim, Mac, OS9, OSX, Denmark, Marketwire, Apple Computer, Internet Technology, Game Technology, Space Science, Children,

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