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Leading US Apparel Brand UNIONBAY Selects Mercent to Accelerate 2012 eCommerce Growth; Merchant Joins Established Brands on Mercent Retail(TM)(February 27, 2012)
PALM DESERT, CA -- (Marketwire) -- 02/27/12 -- eTail West eRetail Conference -- Mercent, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today U.S. apparel brand UNIONBAY has selected Mercent and the Mercent Retail online performance marketing platform to accelerate its 2012 eCommerce sales growth.
UNIONBAY joins a growing list of national brand name retailers utilizing Mercent Retail to manage and optimize their cross-channel online advertising campaigns. As a part of the new client engagement, UNIONBAY will leverage Mercent Retail to accelerate sales through popular comparison shopping sites. The company has also invested in Mercent's proprietary paid search technology to take UNIONBAY's online retail search campaigns to new levels of success and efficiency. Through the Mercent Retail platform, UNIONBAY also has access to detailed performance analytics, including direct and actionable insights on products, categories, brands, promotions, ads and channels, to ensure UNIONBAY drives maximum campaign and ROI performance.
According to Steve Ritchie, UNIONBAY, "Mercent was our vendor of choice based on the company's exceptional industry reputation, proven technology and ability to drive meaningful sales and revenue gains for its other brand name retail clients. We have already increased new customer acquisition and sales through the Mercent Retail platform and are leveraging key performance data to improve UNIONBAY's competitive stature in a very challenging eRetailing environment."
Mercent's suite of online channel management solutions are architected to meet the unique needs of large national brand name retailers and deliver proven performance results for merchants competing through digital channels that include online marketplaces, paid search platforms, shopping engines, product ad platforms, and social shopping sites.
In a recent analysis of year-over-year sales performance for retailers selling on third-party shopping sites through Mercent Retail, Mercent clients saw an average 34% increase in YOY sales. As a result, Mercent is enjoying its own marketplace success with more than 74% YOY new customer growth. Established brands on the Mercent Retail platform include UNIONBAY, 1-800-Flowers, Brookstone, GUESS?, L'Occitane USA, Redcats Group, Petco, Sur La Table, HSN and others.
According to Mercent CEO Eric Best, "Mercent continues to grow market share by enabling the world's largest brand name retailers to successfully market and sell across high-performing online channels. We are pleased to add UNIONBAY to Mercent's growing retail client portfolio and look to their future success on the Mercent Retail platform."
To learn more about Mercent and its full product portfolio, or for an in-person demo, contact Mercent Sales at 206.832.3900 or [email protected]. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
Founded in 1981, UNIONBAY is all about thinking for yourself -- without taking yourself too seriously. The cutting-edge designs of UNIONBAY appeal to teens who are style leaders, always a step ahead of the latest trends and a step outside the mainstream. High quality UNIONBAY sportswear and accessories, available in major U.S. department stores, twist classic and contemporary styles with edgy detailing and a sense of fun. With our unique look and laid-back philosophy, we have become one of the leading apparel brands in the world, helping define teen fashion for 31 years. For more information, please see http://www.unionbay.com.
Mercent ensures the world's leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning Mercent Retail SAAS technology and Mercent Performance professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture-funded, and is based in Seattle, WA. For more information, visit www.mercent.com.
Mercent PR Contact:
(Tel:) 206. 310.5323
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