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Leading Multi-Channel Broadcaster Transitions to Hi-Definition With DataDirect Networks

Globosat, South American Cable Television Leader, Provides Rich Content to Millions of Viewers With DDN Scalable Media Storage Solutions (April 12, 2010)

CHATSWORTH, CA -- (Marketwire) -- 04/12/10 -- DataDirect Networks (DDN), Inc., the leading data infrastructure provider for scalable, content-intensive enterprises, today announced that Globosat, the largest provider of cable television programming to South America, has successfully deployed DDN's scalable media workflow storage technology to meet its rapidly growing storage demands.

In transitioning from SD to HD content, Globosat was faced with substantially more video to deliver through their broadcast system while maintaining uninterrupted levels of quality of service. After surveying the marketplace, Globasat chose DDN to power a full video editing, graphic design and archival suite for their Apple® Final Cut Pro® based HD workflow.

"Globosat requires storage that enables us to scale to the changing needs of our business," said Lourenco Carvano, manager of the Globosat Technology Department. "When we moved all of our content to HD, we chose DataDirect Networks solutions because they have been proven to meet our significantly evolving requirements. We had to grow efficiently but with extreme performance, great support, and maximum scalability for our FCP system."

Globosat serves markets across South America with 29 stations, and is one of the region's largest providers of sports programming and premium movies in partnership with several major film studios. Headquartered in Rio de Janeiro, the company has more than 1,000 employees.


"We are thrilled to be a part of this project with Globosat as this is an excellent example of DDN's value proposition for the HD broadcast market," said Paul Bloch, president, DataDirect Networks. "Our customers are able to capture and serve massive amounts of high-resolution digital and streaming content; provide shared, ultra-fast access to a common pool of data; and minimize data center footprint and storage costs for their rapidly growing archives."

Carvano says that going forward, DDN will enable Globosat to shift its tape archives to disk-based storage for greater reliability and faster restoring. The move to a tapeless architecture will also reduce content production schedules and cost by giving editors immediate access to archive content.

"We are moving very fast to a tapeless environment, and it is greatly increasing our storage needs," Carvano said. "The performance and scalability of our DDN systems will be critical to this effort."

DDN solutions for rich media and post production will be on display at the upcoming NAB conference in Las Vegas, April 12-15. Please go to www.ddn.com/nab for more information.

About DataDirect Networks

DataDirect Networks, Inc. is the data infrastructure provider for the most extreme, content-intensive environments in the world -- including the largest online gaming and music sites, social networking applications developers, photo and video sharing services, high performance computing environments, and more than 500 broadcast and post-production facilities around the globe. Having sold over 250 petabytes of Extreme Storage systems worldwide, the company's storage technology delivers massive throughput, scalable capacity, consistency, efficiency and data integrity for today's extremely competitive and evolving markets. Founded in 1998, DataDirect Networks serves customers through its global partnerships with Dell, IBM, Sony and other industry leaders; and through its offices in Europe, India, Asia Pacific, Japan and throughout the U.S. For more information, go to www.ddn.com or call +1-800-TERABYTE (837-2298).

DataDirect Networks, the DataDirect Networks logo, Silicon Storage Architecture, S2A, Web Object Scaler and Storage Fusion Architecture are trademarks of DataDirect Networks. All other trademarks are the property of their respective owners.


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