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Leading Dutch Media Company Personalizes Web Experience for Customers With Sitecore's Customer Engagement PlatformDTG's New Website Offers Consistent Personalized Web Content and Marketing Campaigns (December 08, 2011)
SAN FRANCISCO, CA -- (Marketwire) -- 12/08/11 -- Sitecore today announced that DTG, The Telephone & Yellow Pages company in The Netherlands, has implemented the company's Web and digital marketing solutions to personalize Web content and marketing campaigns for various target audiences across several countries in Europe.
The Telephone Directory and Yellow Pages website is one of the most visited websites in the Netherlands. The company connects businesses and people. A growing number of organizations are making extensive use of the various services the site offers.
"This project is a great example of how through Sitecore's platform and the work of our partners like Qurius, organizations can quickly and cost-effectively deploy Web strategies," said Harry van Rossum, managing director, Sitecore Netherlands. "Personalized Web content and promotional offers are key to the success of companies like DTG. Matching offers to customers based on their behaviors and patterns is an important element of any digital marketing strategy."
Working with Sitecore partner, Qurius, Sitecore's Web Content Management System (CMS) and Online Marketing Suite was implemented quickly and efficiently. The new Web platform for the telephone directory and yellow pages websites provides an easier way to add new content for more than 2 million products and services. The implementation included various back-end integrations and a single sign on solution -- customized by Qurius with Sitecore's CMS. Furthermore, Sitecore's Online Marketing Suite provides real-time personalized content to website visitors and matches marketing and advertising offers based on personal preferences.
According to Robert Lagas, director of Qurius, "In a series of short sprints the requested functionality from DTG was developed accurately using Sitecore's software. The foundation of success on this project was cooperation and constant communications between all teams."
The Telephone Ltd is a leading online media company that achieves growth for its customers with practical products, people and businesses to connect. It brings companies into contact with new customers via the Internet, print and mobile, providing users immediate relevant information about companies, products and people.
The Telephone Holding BV is part of European Directories. European Directories is active in the Netherlands, Austria, Finland, Denmark, Sweden, Czech Republic, Slovakia, Poland and Gibraltar. European Directories has approximately 4,700 employees and serves over 700,000 customers.
About Qurius N.V.
Qurius provides IT solutions: design, architecture, infrastructure, deployment and systems management of Microsoft-based business and IT solutions. From our headquarters in Zaltbommel we serve clients across Europe, including Belgium, Germany and Austria, Netherlands, Spain, United Kingdom and Czech Republic. In 2010, we openly declared a target of one hundred percent in 2014 to operate sustainably. We want to become the European organization, leader in sustainable ICT. We work with customers and partners who are as ambitious and have the same sustainability goals. Qurius is listed on Euronext Amsterdam since 1998. For more information visit www.qurius.nl
Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.
Sitecore 's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.
Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including, ATP World Tour, CA Technologies, Colliers International, Comcast, Heineken, Microsoft, Nestlé, Royal Navy, The Knot, TOP-TOY, Visa Europe and Verizon.
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