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Leading Analyst Firm Positions Oracle in Magic Quadrant for CRM Multichannel Campaign Management(July 11, 2012)
REDWOOD SHORES, CA -- (Marketwire) -- 07/11/12 -- Oracle (NASDAQ: ORCL)
- Gartner, Inc. has placed Oracle's Siebel CRM in the Leaders Quadrant of its 2012 report, "Magic Quadrant for CRM Multichannel Campaign Management." (1)
- Gartner Magic Quadrants position vendors within a particular market segment based on completeness of vision and ability to execute on that vision.
- According to Gartner, "Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with e-marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."
- Oracle's Siebel Marketing is a comprehensive closed-loop solution that enables B2C and B2B organizations across industries to deliver rich cross-channel experiences and achieve excellence in marketing.
- With solutions tailored to more than 20 industries, Oracle Siebel CRM delivers a combination of transactional, analytical and engagement features to manage all customer-facing operations.
- "It is an honor to receive the industry leadership recognition of Oracle's Siebel CRM in Gartner's 'Magic Quadrant for CRM Multichannel Campaign Management,' this year," said Anthony Lye, senior vice president of CRM, Oracle. "Oracle's Siebel Marketing continues to drive results for marketers through the integration of marketing and loyalty management capabilities. Oracle is committed to the delivery of CRM that touches every point of the organization for maximized business value."
(1) Gartner, Inc., "Magic Quadrant for CRM Multichannel Campaign Management," by Adam Sarner, May 22, 2012.
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