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Leading Analyst Firm Names ClickSquared to Multi-Channel Campaign Management Magic Quadrant(May 29, 2012)
BOSTON, MA -- (Marketwire) -- 05/29/12 --
- SaaS-based subscription model with a focus on digital channel
- Advanced in-database analytic scoring capabilities
- Facebook and Twitter apps for social campaigns
ClickSquared, a leading global provider of SaaS marketing software enabling companies to engage intelligently and effectively with their customers, today announced it was recognized by the independent research firm Gartner, Inc. in its "Magic Quadrant for CRM Multichannel Campaign Management"* report. The Magic Quadrant research methodology provides a graphical competitive positioning of technology providers in fast-growing markets. ClickSquared was recognized for its ability to execute and completeness of vision.
ClickSquared's Cross-Channel Marketing Hub (Hub) allows marketers to consolidate and manage multi-dimensional customer data, easily analyze and visualize that data, develop cross-channel marketing campaigns with an intuitive drag-and-drop UI and deliver relevant offers and messages across their customers' preferred channels. ClickSquared's Hub includes clickSOCIAL, a collection of 14 ready-to-deploy social apps for Facebook and Twitter which allow marketers to better engage their fans, generate newsfeed stories to build brand awareness and grow their fan base, and convert anonymous fans and followers into their direct marketing programs, and clickSCORE, in-database "always on" industry-specific predictive and descriptive models -- such as likelihood to convert, time to next purchase, likelihood to attrite and next best product -- providing an accurate and up-to-date understanding of customer behavior.
According to Gartner, "Multichannel campaign management (MCCM) processes enable companies to define, orchestrate and communicate offers to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. This approach can include integrating marketing offers/leads with sales for execution. Basic campaign management includes functionality for segmentation, campaign execution and campaign workflows. Advanced analytic functionality includes predictive analytics and campaign optimization."
"We believe ClickSquared's placement in the well-respected MCCM Magic Quadrant is a testament to the power of our Cross-Channel Marketing Hub, our fourth generation SaaS marketing platform. ClickSquared's Hub marries enterprise-class campaign management, marketing database management and customer intelligence tools with delivery and execution across email, direct mail, web, survey, mobile and social channels -- uniquely delivered in the cloud," said Wayne Townsend, CEO of ClickSquared. "For marketers seeking an alternative to integrating 'big software' from multiple vendors, managing 'big data' and developing 'big analytics,' the Hub is very compelling. When marketers use the Cross-Channel Marketing Hub, they appreciate both the breadth and depth of its capabilities and how we've made advanced cross-channel campaign management functionality accessible and easy to use. I am pleased to receive this recognition from Gartner."
"ClickSquared is dedicated to helping our clients achieve world-class results, so the recognition we have received from Gartner in this report is extremely gratifying," said Dan Smith, senior vice president of marketing at ClickSquared. "We are delighted that ClickSquared has been named to the Magic Quadrant for CRM Multichannel Campaign Management and that we matched up favorably across the evaluation criteria. We consider this placement affirmation of the value we bring to our clients on a daily basis."
Smith continues, "For marketers looking for an enterprise-class cross-channel campaign management solution who also seek the low cost of ownership, fast time to value, and capacity on-demand advantages of the cloud, I am confident they'll like what ClickSquared has to offer."
ClickSquared is the leading global provider of SaaS marketing software, enabling companies to engage intelligently and effectively with their customers across email, social, mobile, direct mail, survey, and web channels.
With ClickSquared, marketers can design, execute, and automate highly dynamic cross-channel campaigns and analytics-driven marketing programs to acquire new customers, increase cross-sell, reduce attrition, grow revenue and drive brand loyalty.
ClickSquared's cloud-based Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.
ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, The Leading Hotels of the World and Santander.
ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:
*Gartner, Inc., Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, May 22, 2012.
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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