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LeadMaster Continues Aggressive Organic Growth, Defers Venture Capital(February 24, 2012)
Roswell, GA (PRWEB) February 24, 2012
LeadMaster, the all-in-one Lead Management, Marketing Automation and CRM platform company, today announced it continues to grow profitably without accepting venture capital financing. The company continues to invest heavily in product development, expand its worldwide reseller channel, increase its marketing budget and partner with best-in-class solution providers.
By not accepting VC funding at this time, LeadMaster is able to offer a fantastic product at a great price point. Andy Brownell, LeadMaster CMO says, "The venture capitalists are looking for a very high rate of return on their money. We believe accepting venture capital can translate into higher prices to both existing customers and new clients. Once a company accepts venture capital they begin marching to the tune of their new owners, the venture capitalists. We are not saying that there is not a place for outside financing, however it needs to happen when that cash infusion can be properly leveraged. Right now LeadMaster has solid cash flow, allowing for increased investments in research and development and keeping our monthly services priced lower than the competition.
Month-to-month vs. Long Term Contracts. Do right by the customer.
Most VC backed lead management, marketing automation and CRM vendors require their customers to sign a one or two year contract. Long-term contracts are contrary to the cloud-computing model, which allows scaling up and down as required. By contrast LeadMaster offers their solution on a month-to-month basis. Brownell went on to say, "We don't force customers into a long-term contract. If they like our solution they'll stay with LeadMaster. The evidence says that customers love LeadMaster because there is a very low turnover rate in our customer base. Why would we force someone to use our solution by locking them into a long term contract if they aren't satisfied? It doesn't make sense."
LeadMaster has many built-in features that others 'strap on' such as marketing automation, email marketing, call center management and workflow automation. Brownell compares LeadMaster to their competitors by saying, "It's sort of the Apple Computer vs. the Microsoft model. Apple creates a seamless solution whereas Microsoft just creates the OS. While the latter model may offer flexibility, all the pieces and parts of a complete solution don't always work well together. A well integrated product offering is the LeadMaster way."
An example of seamless integration is the LeadMaster business rules feature. The built-in business rules engine allows a business to configure the LeadMaster system to match their business process. Here's an example of a LeadMaster business rule. Every time someone fills out a landing page a new lead is automatically created in the LeadMaster system and assigned to inside sales. If Inside sales doesn't make contact with the new lead within 5 minutes, an alert is automatically sent to their manager. If they don't make contact within 10 minutes another alert is automatically sent to the manager and the lead is automatically reassigned. Once contact is made and the lead is qualified, it is automatically assigned to the appropriate sales rep for followup. If the lead isn't closed within 30 days an alert is automatically sent to their manager. This is a simple example. The possibilities are endless. It's a flexible system that is point-and-click easy to use. The business rules function is well integrated with the rest of the LeadMaster system.
As part of its expanding investment in product development LeadMaster is in the final stages of completing a new graphical user interface. Brownell explains, "The interface has been rewritten from top to bottom making it easier to learn and faster to use. The biggest challenge is making sure current LeadMaster customers are comfortable using the new interface. We are trying to make sure that everything is where the user expects it. We are also incorporating dozens of enhancements requested by our customer base. We are excited about the new interface and how it will benefit our client base. Customer response has been very positive."
While LeadMaster has been adopted by many of the Fortune 1,000, it is the small and medium business market that stands to gain the most from a powerful, yet easy-to-use and easy-to-customize all-in-one solution.
LeadMaster offers a cloud-computing software solution that allows customers to implement an end-to-end solution for their sales & marketing requirements:
*** Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
*** Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads.
*** E-Marketing - Drip marketing, lead nurturing, email tracking, open & clicks reporting.
*** Lead-Xtreme - Its like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
*** Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.
*** Power-Call - Cloud phone switch integrated with LeadMaster provides an instant virtual call center.
*** Voice-Leads - Convert text leads into speech, call the rep, read the lead & offer to connect with prospect.
*** LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
LeadMasters on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.
The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.
The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.
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