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Lava Uses SRS Circle Surround 5.1 For Uncle Kracker CDDelivers a 5.1 surround mix that can be played on any CD player (June 18, 2004)
SRS Labs, Inc., a leading provider of innovative audio, voice and semiconductor technology solutions, today announced that Lava Recording artist Uncle Kracker has chosen SRS Circle Surround ("CS") multichannel encoding technology to deliver his latest release, "Seventy Two & Sunny," in 5.1 surround sound over standard compact discs. "Seventy Two & Sunny" will be available in stores on June 29.
CDs encoded with the patented Circle Surround technology can be played back on any regular CD player, unlike competing technologies that specifically require DVD-Audio or special playback equipment. For this reason, Circle Surround is quickly being adopted by both broadcast professionals and leading recording industry content creators like Lava Records.
Circle Surround is the ideal solution for delivering 5.1 surround sound on CDs because it is universally compatible with all types of CD players and A/V receivers and is compatible with all playback environments, including mono, stereo and other matrix surround systems, such as Dolby Pro Logic, Dolby Pro Logic II or DTS Neo 6, which are included in the majority of all home theater receivers. For listeners with a standard two-speaker stereo system or who are using headphones, Circle Surround delivers enhanced stereo. For those home theater installations or automotive systems with a 5.1 surround sound system, Circle Surround-encoded CDs are decoded into full surround sound with the output quality subject to the limitations of the specific decoder. For the very best surround sound experience, a Circle Surround II-equipped receiver is suggested, such as those manufactured by Marantz, Kenwood, Theta Digital, Accuphase, or a software DVD player from Orion Studios. The power of Circle Surround is that one Circle Surround mix satisfies all playback environments.
Mike Canevaro, director of sales for professional audio for SRS Labs said, "We are thrilled that Uncle Kracker chose Circle Surround to deliver surround sound to his audience. Our technology is a powerful tool for artists and we look forward to continue to work with Uncle Kracker and other artists at Lava to bring fans around the world the best listening experience possible."
Uncle Kracker's highly anticipated third solo album builds upon the enormous success of his previous chart topping albums "No Stranger To Shame" and the double-platinum release "Double Wide." Uncle Kracker's unique style combines elements of pop, rock, country and soul and this latest effort is the perfect candidate for surround sound delivery. The CD was created in 5.1 and then encoded to two channels with SRS Circle Surround because the compact disc format, although theoretically capable of storing discrete 5.1-channel audio, cannot play it back without a special CD player.
Another benefit of encoding in Circle Surround is that when the material is broadcast over television or radio, compressed for distribution online, or stored digitally on standard media such as CDs, DVD-Rs or personal music juke boxes, it retains the surround sound information. This means radio stations that broadcast songs from "Seventy Two & Sunny," including the first single "Rescue," penned by hit maker Diane Warren, "Writing It Down" and "Last Night Again," a duet with Kenny Chesney, will in fact be broadcasting the music in surround sound without having to use any additional equipment or special processing.
Andrew Karp, Senior VP Lava Records, Head of A&R, said, "The ability to offer 5.1 surround sound on regular CDs gives us a powerful competitive advantage and allows us to offer far more value to our customers. Working with the Circle Surround format is simple and cost-effective, and since it is becoming such a popular format that is completely compatible with any surround sound receiver, we look forward to working with it again for future releases."
For information on hardware and software products to deliver Circle Surround, contact Mike Canevaro at 949-442-1070 x3216 or email@example.com.
About Circle Surround
SRS Circle Surround ("CS") is a patented and highly versatile multichannel audio format that supports a wide range of surround sound creation and playback applications. Circle Surround provides the capability to encode up to 6.1 channels of audio for transmission or storage over standard two-channel carriers such as CD and stereo broadcasts. It is backward compatible with mono, stereo and most matrix surround decoders, with playback performance subject to the limitations of the specific decoder; however, optimal results are achieved with a Circle Surround decoder.
Current broadcasters include ABC, CBS, NBC, ESPN, ESPN 2, ESPN HD, FOX, FX, TNT, PBS and over a dozen programs including the 2003 Tony Awards, 2003 ESPY Awards, X Games, NFL and NBA broadcasts. The CS format is the optimum surround solution for television because it enables any network currently telecasting in stereo to now deliver up to 6.1 channel surround sound to its viewers with no change to the distribution or broadcast infrastructure.
In addition to Lava Records, more and more major artists and content creators are recording their projects in Circle Surround. Matchbox Twenty recently worked with top DVD production and distribution company Coming Home Studios on their latest DVD "SHOW - A Night In The Life Of Matchbox Twenty" that included a stereo track mixed in SRS Circle Surround by engineer James "Jimbo" Barton. The DVD entered the charts at number one.
Circle Surround decoding is capable of delivering up to 5.1 channels of audio from stereo, matrix encoded or CS-encoded material, while its successor, Circle Surround II ("CS II") is an even more versatile multichannel decoder, capable of delivering a high performance, 6.1 experience from mono material. CS II technology features patented post-processing techniques to enhance the surround sound experience. These enhancements include SRS Dialog Clarity, which improves the intelligibility and clarity of center channel information, and SRS TruBass, which uses patented psychoacoustic techniques to increase bass performance from any playback system, including those with a subwoofer of any size.
The Circle Surround format is capable of transforming CDs, VHS tapes, AM/FM radio or MP3s into incredibly life-like surround sound. It dynamically separates instruments, vocals, and even crowd noises for a multichannel surround experience that rivals studio quality surround remastering. To date, Circle Surround decoding has been incorporated by leading hardware and software manufacturers including: Kenwood, Marantz, Theta Digital, Accuphase, Jaton, M-Audio, Orion Studios and Smart Devices. For information on licensing Circle Surround decoding, contact firstname.lastname@example.org.
About SRS Labs Inc.
SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, flat panel displays, DVD players, mobile phones, car audio systems, headphones and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies.
SRS Labs' wholly owned subsidiary, ValenceTech, is a Hong Kong-based semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit www.srslabs.com.
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