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Latitude Express Utilise Social Bookmarking to Boost Natural Listings(December 05, 2011)
LONDON, UNITED KINGDOM -- (Marketwire) -- 12/06/11 -- Reputable SEO agency Latitude Express recently launched a new social bookmarking strategy which included their very own blogging mascot, 'Express Eddie'.
Latitude Express introduced their digital mascot in September this year to entertainingly explain SEO in layman's terms through a collection of informative blogs and videos, which has proved to dramatically improve the agency's engagement with clients.
Meanwhile, through Eddie's mini-celebrity status the Latitude Express website has been linked to through social bookmarking. Tweets discussing the first digital marketing video, which linked to the agency's website, have driven traffic purely through entertainment and social activity.
The keywords tagged to the video and the internal page where it was situated on the Latitude Express website were recognised by Google to be associated with search engine optimisation. Therefore, Latitude Express has boosted its position in Google's natural listings for those SEO related keywords.
The digital marketers are planning on incorporating this strategy into their service for clients. The concept is fun, exciting but more importantly - it works.
SME Paid Search Manager for Latitude Express, Andrew Harris, commented:
'The power of social bookmarking is overwhelming and with Express Eddie, we sought to take advantage of that. It turned out to be a really enjoyable project to work on and provided great results. Now we can implement the same strategy for our clients and boost their rankings in a similar way.'
Express Eddie is still an active member of the Latitude Express team and continues to post introduction to SEO videos. Latitude Express are excitedly promoting the idea of how a fun SEO strategy can be extremely successful to clients.
To find out more about SEO and how Latitude Express can help you develop a solid online presence visit www.latitude-express.com.
About Latitude Express
Latitude Express are leading experts in the field of digital marketing and specialise in SEO, PPC and Social Marketing. If you want an affiliate marketing campaign that really gets results, visit their website at http://www.latitude-express.com/.
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