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Latens Launches Video Encryption Engine For VODU.S. introduction of content & revenue protection solution at Telco TV (November 10, 2004)
Latens Systems Ltd., the leading next-generation content & revenue protection provider, is increasing its initiatives in the U.S. broadband and cable markets after international success with its conditional access and VOD (Video-On-Demand) solutions for IPTV and Pay-TV networks. Latens is to launch its innovative Video Encryption Engine (VEE) to U.S. audiences at the upcoming Telco TV show in Orlando, Florida (November 16-18). VEE provides cable and broadband operators with a simple, fast and cost-effective method of encrypting video for VOD distribution ? a well-timed product launch considering the steady growth of VOD applications throughout the U.S.
Latens was founded in July 2003 by UK broadcast experts Jeremy Thorp, Jason Rogers and Andy Mathieson, its US office is in Atlanta and is headed up by Dean Kashlan. The company immediately established a reputation in international markets as a premier Conditional Access solutions provider with a unique vision for advancing security technology and techniques. Latens ability to look beyond the traditional first generation set-top box hardware and second generation virtual smartcard software solutions has enabled it to develop next generation dynamic software CA. These unique solutions minimize the likelihood of content theft through increased security strength, operational flexibility and faster recovery times and have many advantages over the static software solutions of other CA vendors.
?Latens knowledge and expertise in content protection has developed our reputation in the international broadband and cable industries as a forward-thinking company that understands the business benefits of providing economically viable solutions that are cost-effective, scalable and flexible, said Jeremy Thorp, CEO, Latens Systems Limited. ?Our success in conditional access has reached the point where we can bring our techniques to the burgeoning U.S. telco video market. Our future-proof software approach ensures that our security solutions will protect revenues within new content distribution business models as they become economically viable and technologically available, as is currently the case with VOD.
Operators employing Latens VEE can simply and cost-effectively move towards the ?never in the clear architectures that are being increasingly demanded in contract negotiations between VOD operators and content companies. This ensures that the content is never unencrypted between ingest and viewing. VEE encrypts the video and passes it to a VOD server for ongoing distribution to the consumer, where it is decrypted using Latens next generation Secure Software Modules in the set-top box.
?The driving force behind the Latens Video Encryption Engine (VEE) was in response to content companies requests to ensure their content was encrypted throughout the entire VOD distribution chain, said Jason Rogers, CTO, Latens. ?Latens VEE does exactly what the name suggests, and it does it fast, cost-effectively and simply - all from a reliable PC based 1U rack unit. VEE encrypts faster than the VOD server can ingest and process the content, so VEE ensures that the video encryption process is never a bottle-neck for VOD operators moving to ?never in the clear VOD operation.
Rogers added that Latens recent announcement that VEE will be integrated with leading VOD server systems means that operators can expand their VOD content simply and cost-effectively when utilizing VEEs speed and efficiency. ?The integration of VEE with VOD servers means that Latens security can be selected by VOD operators that require a reliable and interoperable technology platform with the ability to protect their investment and minimize operational costs, while expanding their content libraries, concluded Rogers.
Latens is a privately held company based in Belfast, Northern Ireland founded by broadcast technology experts. Latens' sole mission is to provide the industrys leading software-based Content & Revenue Protection Systems for pay-TV and IPTV operators, as software security replaces legacy Conditional Access (CA) technology.
Latens uses Secure Software Modules to maximize security and minimize the risk of attack. Latens technology has the added benefit that it is easily extended to provide security for the PVR and multiple set-top boxes homes. Latens business benefits include lower implementation and running costs, increased business flexibility and major cash-flow advantages.
For more information, please visit www.latens.net.
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