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LaserPacific Unveils Digital Cinema Services at ShowEastNew mastering, packaging and distribution support services available (October 25, 2004)
LaserPacific Media Corporation, a Kodak company, announced today at the annual ShowEast conference that it has opened a digital cinema content mastering, packaging and distribution support facility within its Hollywood-based operations.
"Our goal is to give our studio customers new and powerful choices," says Leon Silverman, executive vice president of LaserPacific and director of Strategic Business Development for Kodak's Entertainment Imaging Services. "These services deliver on a promise made by Kodak to provide an efficient, end-to-end, high-quality digital cinema service. LaserPacific has a long history of pioneering workflow and technology innovation with the goal of helping our customers realize their visions for displaying motion pictures."
Silverman cites the commitment and ongoing progress Kodak has made in the development of digital cinema server hardware/software, including secure key and content distribution, an in-theater network, and a 4,500-person on-site service team.
"This new capability is enhanced by Kodak's unique motion imaging science and technology," he continues. "Our over-arching goal is to help ensure that motion pictures are presented in a digital format which embodies the filmmaker's vision from the moment an image is created until it is presented to audiences."
Silverman says that these new services are part of an ongoing expansion program designed to provide advanced digital postproduction services for the motion picture industry, including digital intermediates, dailies, digital preview, home video and digital cinema mastering and packaging services.
"The heart of these services is the Kodak Digital Cinema Content Preparation system," he adds. "It features a set of tools designed to assess and ensure the quality of digital cinema elements, digital cinema encoding, secure key embedding, encryption, and packaging for DVD-ROM, hard drive or satellite distribution. The system creates a composition play list that contains the various image, sound and subtitle elements of a motion picture. It is written as an MXF file which is completely compatible with the new specifications being articulated by the Society of Motion Picture and Television Engineers (SMPTE) and Digital Cinema Initiatives (DCI), organized by the seven major Hollywood studios."
Silverman says that LaserPacific will provide complete quality assurance services to ensure the image and sound quality of the package, while verifying interoperability between the various digital cinema components that will exist in the exhibition environment.
Bill Doeren, vice president, Entertainment Imaging and general manager of Kodak Digital Cinema, described the relationship with LaserPacific as "a key element in our complete solution strategy." Doeren explains, "The partnership between Kodak Digital Cinema and LaserPacific will become increasingly more important as the capabilities of digital cinema evolve."
Silverman adds, "We are committed to leading the way in preparing content with the highest resolution and color fidelity to help both the creative and exhibition communities realize the goal of a future cinema that is truly worthy of its past."
LaserPacific recently named Kevin Wines director of Theatrical Technology Services. Wines is currently secretary of the SMPTE DC-28.20 Digital Cinema Distribution committee, where he has played a role in helping the industry create standards for digital cinema packaging. Wines has broad-based experience in cinema exhibition, digital cinema projection, and digital cinema server design and manufacturing.
"LaserPacific and Kodak have an opportunity to offer seamless creative and technology services unlike any other current digital cinema service provider," Wines says. "The deep-bench Kodak technology team working with the LaserPacific team has already demonstrated the first completely interoperable digital cinema packages in the industry. We will continue to work together to bring to market as quickly as possible future developments such as JPEG2000 and 4K digital cinema packaging capability."
Digital cinema content packaged by LaserPacific will be on display in Kodak's booth (Booth #100) and demonstration suite (Suite N) at ShowEast.
LaserPacific, a Kodak Company is part of Entertainment Imaging Services, which consists of LaserPacific, Cinesite Europe, and the worldwide network of Kodak Cinelabs.
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