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Lambie-Nairn Appointed By The Weather Channel

Branding agency to assist in re-branding efforts (June 28, 2004)

Branding agency Lambie-Nairn has been appointed to assist in re-branding efforts being undertaken by The Weather Channel Companies in the U.S. Set to launch in Spring 2005, Lambie-Nairn's on and off-air work will also extend to the creation of the advertising campaign to support the brand evolution.

Lambie-Nairn won the project after a competitive pitch and was the only non-U.S. agency to be short-listed. The pitch team was led by the agency's Chief Executive Nick Hough, along with Executive Creative Director Gary Holt and Tanya Konarkowski. Konarkowski was appointed earlier this year to run Lambie-Nairn's New York office.


The Weather Channel Network launched in Atlanta in 1982 and has established itself as the leading weather information provider in the U.S. The Weather Channel cable network reaches over 87 million homes across the United States and touches millions of lives each month -- 105 million viewers -- and more than 25 million people through its wildly successful weather.com Internet site. The brand has also successfully extended its services with the availability of Desktop Weather by The Weather Channel and its "wherever you are" Mobile products and services as well as the brand's extensive radio network and proprietary content for newspapers.

Nick Hough, Chief Executive of Lambie-Nairn said, "The Weather Channel is one of the most valuable and highly recognized brands in the U.S., and as such, is an extremely high profile project for Lambie-Nairn. We are very much looking forward to working with them and are particularly delighted to have been appointed across the full spread of the on and off-air design and communication requirements of The Weather Channel."

"Lambie-Nairn is known for their design and branding expertise within the television industry," said Wonya Lucas, EVP of Marketing at The Weather Channel. "We are truly excited about this partnership; the agency will play a key role in our upcoming brand evolution initiatives."


About Lambie-Nairn:
Lambie-Nairn is a branding agency with unrivalled experience in broadcast identity. Established in 1976 by Martin Lambie-Nairn, who is still Chairman of the company, Lambie-Nairn, now part of WPP, has 45 full time staff and offices in London and New York. Lambie-Nairn's diverse international client base includes the Sci Fi Channel, Discovery Channel, the BBC, Alhurra, Sky and TV2 Norway with clients across the World in Europe, North America and the Middle and Far East.

For more information visit www.lambie-nairn.com.

About The Weather Channel:
The Weather Channel, a 24-hour weather network, is seen in over 87 million U.S. households. Its Web site, weather.com, attracts 25 million users per month and is consistently ranked among the Top 15 of all Web sites by Nielsen//Net Ratings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network distributed to 9 million households; The Weather Channel Radio Network; The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.

 


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Related Keywords:Lambie-Nairn, The Weather Channel, branding, advertising, Nick Hough, Gary Holt, Tanya Konarkowski, Wonya Lucas, Landmark Communications,

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