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LaCie Introduces the Brick, an Exclusive Design by Ora-Īto

Stackable mobile and desktop hard drives in white, red and blue with storage up to 500GB (November 22, 2005)

LaCie Introduces the Brick

LaCie Introduces the Brick

LaCie introduces a playful new set of stackable hard drives in vibrant white, red and blue colors: the LaCie Brick Desktop Edition (3.5 from 160-500GB) and Mobile Edition (2.5 from 40-120GB). For this unique range, LaCie teamed up with renowned designer Ora-Īto to create colorful building block-shaped hard drives?making everyday storage and backup not only functional, but fun. As one drive gets full, stack another on top for an instant boost in capacity. Desktop and mobile drives fit together seamlessly. LaCie makes it easy to build a mighty storage collection in multiple configurations, one LaCie Brick at a time.

LaCie Bricks are hard drives even children can appreciate. Designer Ora-Īto took one of his favorite childhood objects and created a hybrid hard drive that doubles as desk art. He chose primary white, red and blue colors to add vibrancy to everyday desktops. LaCie Bricks offer nearly effortless setup, and are ready to use seconds after removing from the box. Theyre built to fit large amounts of music, photo, video and office files.

Ora-Īto says, ?Why should data storage be boring? Add color to your desktop with LaCie Bricks!

LaCie Bricks can be used on a PC or Mac and come with free backup software. LaCie Brick Desktop Editions are equipped with a Hi-Speed USB 2.0 interface and come all necessary power adapters. LaCie Brick Mobile Editions are bus-powered and are available with either a Hi-Speed USB 2.0-only interface, or dual FireWire 400 and USB 2.0 interfaces. LaCie Brick Desktop Edition 300GB and 500GB include an automatic thermo-regulated smart fan that changes airflow based on need. Lower capacity models are fanless for near-silent operation.

?LaCie has always pushed the boundaries of timeless hard drive design and performance. This new unique Brick range shows our playful side, says Olivier Mirloup, LaCie Senior Product Manager. ?Now storage is as fun as a childs game with bright, primary hues that add color to your digital life.

* Spacious storage capacities of 160-500GB (Desktop) or 40-120GB (Mobile)
* Ultra quiet operation for use in the office or living room
* No setup needed, just plug-and-play
* Compatible with Windows and Mac
* Backup software included for PC and Mac

LaCie Brick hard drives are available for pre-order today at the LaCie Store online ( and will be widely available through LaCies specialized dealer network end of December 2005 at the suggested retail prices below. LaCie Bricks ship with LaCie One Click Backup Software for PC/Mac, and LaCie Silverlining and SilverKeeper drive management and advanced backup utilities for Macs. Detailed product information can be found at

Desktop Editions
LaCie Brick Desktop Edition (USB) 160GB White - $119.99
LaCie Brick Desktop Edition (USB) 250GB Red - $149.99
LaCie Brick Desktop Edition (USB) 300GB Blue - $199.99
LaCie Brick Desktop Edition (USB) 500GB Red - $399.99

Mobile Editions
LaCie Brick Mobile Edition (USB) 40GB White - $119.99
LaCie Brick Mobile Edition (USB) 80GB Blue - $149.99
LaCie Brick Mobile Edition (USB) 120GB Red - 299.99

LaCie Brick Mobile Edition (USB/FW) 40GB Blue - $119.99
LaCie Brick Mobile Edition (USB/FW) 80GB Red - $169.99
LaCie Brick Mobile Edition (USB/FW) 120GB Blue - $329.99

About Ora-Īto
Though his name implies a Japanese background, designer Ora-Īto is French. A do-it-all designer, he was barely 20 years old when he created the very first virtual brand in 1998. Propelled to the front of the international scene, he then started prestigious collaborations with LOréal, Vogue Magazine, Heineken, Adidas, Kenzo, electronic musicians AIR, Honda, Guerlain, Swatch and Nike.

For more information visit

About LaCie
LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton, Porsche Design GmbH, and Ora-Īto make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marché (code 5431).

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Related Keywords:LaCie, Brick, Ora-Īto, hard drives, storage, One Click Backup, Silverlining, SilverKeeper,


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