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LaCie Chooses Sonic for DVD Creation Software Bundle

(January 03, 2002)
Sonic Solutions announced today that LaCie has selected Sonic's award-winning DVDit! and MyDVD authoring software for its new external FireWire DVD-R drive as well as it's DVD-RW drive.

By combining rewritable and write-once DVD capabilities, flexible FireWire connectivity and Sonic's MyDVD 3 and DVDit! LE 2.3 software, LaCie's DVD drives meet the needs of consumers, businesses and content professionals for applications ranging from home movie authoring and editing to secondary data storage, image archiving, small-scale distribution, and backup.

LaCie has chosen to bundle both Sonic's consumer-level MyDVD recording software as well as Sonic's higher-end DVDit! software, targeted for desktop professionals. By combining both applications with LaCie's FireWire DVD drives, LaCie addresses the largest range of users with the most powerful and flexible applications available for DVD recording and authoring. With the ability to move effortlessly between applications, LaCie users will have the flexibility to record their video directly to DVD using MyDVD, or create elaborate interactive DVD presentations with DVDit!. Both MyDVD and DVDit! are based on Sonic's renowned AuthorScript(R) formatting engine, the same technology used in Sonic's "Hollywood class" professional authoring systems.

"We looked for a DVD application that was simple and easy to use, yet flexible and powerful enough to be utilized in professional business situations," said Scott Phillips, President at LaCie. "For home users looking to quickly archive and share home movies on DVD, MyDVD is the best solution. For videographers and creative developers who need to create more sophisticated interactive projects for small-scale distribution, DVDit! has the power and flexibility required. Together, the two applications offer unparalleled ease of use along with the advanced features that our users demand."

"We are extremely pleased to be working with LaCie," said Mark Ely, General Manager of the Consumer Business Group at Sonic. "With their DVD drives, LaCie has created top-of-the-line offerings for DVD content creation and archiving, and we are glad that DVDit! and MyDVD are able to play an integral role in their product offering."

LaCie's external FireWire DVD-R system, which writes to both DVD-R and DVD-RAM disks, and includes both Sonic MyDVD and DVDit! is available through leading distributors and resellers across the country. Starting at $549, the external drives ship complete with cables, software drivers and software bundles. LaCie's DVD-RW drive, which writes to DVD-R/RW and CD-R/RW media, also includes Sonic MyDVD and DVDit! and is available at a suggested price of $649.

About Sonic MyDVD

Sonic MyDVD 3 is the first-ever DVD recording and editing application for personal computers. With it's ability to record analog and digital video (DV) in real-time into MPEG-2 for DVD, MyDVD is the fastest and easiest way to share treasured video memories with friends and family on a DVD -- from wedding videos to children's birthday parties and other special events.

MyDVD allows users to capture your video to a DVD or CD, just like recording on your VCR. It also includes a built-in, faster-than-real-time(1) software transcoder that automatically converts all incoming video formats into those compatible with DVD players, freeing the user from the headaches of determining DVD file compatibility.

MyDVD is the first application that not only records DVDs in real-time, but also creates DVDs that can be re-edited right on disc. DVD Editing(TM) is an exciting new technology innovated by Sonic which allows discs to be changed after they are initially created, enabling an entirely new generation of DVD applications, such as video diaries, up-to-the-minute, customized sales presentations, compilations of family events, and more. Sonic MyDVD is based on Sonic's AuthorScript formatting engine -- the same technology used by Hollywood professionals to produce the majority of the worlds published DVD-Video titles.

About Sonic DVDit!

Sonic DVDit! is the easiest way to publish on DVD. Combining a simple and straightforward user interface with Sonic's award-winning AuthorScript DVD formatting technology, DVDit! gives video professionals, graphic designers, artists and video enthusiasts the power to create stunning interactive DVD content on their PC.

DVDit! is compatible with AVI and QuickTime video files, so that virtually any video content from DV to D1 can be incorporated into a DVDit! project. With an intuitive interface, building DVD titles is as easy as selecting a menu background and then dragging and dropping an AVI, QuickTime or MPEG video file. DVDit! automatically builds buttons and interactivity, multiplexes and formats content and records to CD-R or DVD-R for playback in consumer set-top DVD players or DVD-equipped PCs. DVDit! can create interactive titles in DVD-Video, DVD-ROM, and cDVD formats.

Sonic DVDit! has been honored with awards by many of the video industry's leading trade publications including Millimeter magazine's Tommy Award, Television Broadcast's Pick of Show at NAB, DV Magazine's Award of Excellence, a perfect score review in PC Magazine, and Authoring Product of the Year from Videomaker Magazine.

For more information, visit and

(1) Based on performance tests conducted at Sonic Solutions on a single-processor Pentium 4 system running at 1.5GHz, on a 1 minute, full-frame, 30fps NTSC video file in AVI format.

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Related Keywords:DVD authoring, DVD

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