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LTU Unveils pixlinQ Mobile Visual Search for BrandsQR Codes Not Needed -- New Mobile Visual Search Offering Makes It Easy for Marketers to Launch and Track Campaigns That Link Printed Materials to Digital Content (April 12, 2011)
SAN FRANCISCO, CA and PARIS -- (Marketwire) -- 04/12/11 -- LTU technologies today announced the availability of pixlinQ (www.pixlinQ.com). pixlinQ mobile visual search enables advertisers to easily link printed ad material to digital content using a mobile device without having to add QR or 2D codes. Mobile visual search has proven an excellent alternative to codes, e.g. for brands that do not wish to dilute the aesthetics of their visual brand message or outdoor advertising where it may be challenging to get close enough to the ad to scan a code.
From a simple snapshot of an ad, catalog, poster, in-store display, or product packaging, brands can automatically deliver targeted content such as product information, mCommerce options, coupons, videos and more to users on their mobile devices. pixlinQ allows marketers to activate printed materials in seconds and track the ROI and effectiveness of campaigns with detailed analytics of usage, location and much more.
"Working with many global brands, we are always looking for new and innovative technologies," said Dana J Farbo, president of Imano and acrossair. "Mobile visual search provides the ability to link offline with online and achieve consumer engagement at every level. With pixlinQ it is extremely easy to add this functionality to mobile campaigns and apps and then capture important data and success metrics to measure the effectiveness of our campaigns."
pixlinQ in action at ad:tech San Francisco
LTU will be demonstrating pixlinQ for brands in the Mobile Marketing Zone (demo stand 9) at ad:tech San Francisco from April 11-13, 2011. At ad:tech, attendees can try the power of mobile visual search for themselves and win a sweet prize from Dylan's Candy Bar.
Integration, campaign management, analytics and flexible pricing
pixlinQ features a wide range of integration options that make it easy to incorporate into mobile apps and programs. LTU offers a visual search database API, SDKs for iOS and Android and even white label apps that let organizations with no development resources build branded mobile visual search iPhone and Android apps at a fraction of the cost of outsourcing development.
pixlinQ CMS - Content and Analytics
The pixlinQ content and analytics platform makes it possible for organizations to easily set up campaigns and add visual objects. pixlinQ analytics also allows users to track campaign progress and performance in real-time.
The pixlinQ API is powered by LTU engine. LTU engine is available as licensed software and on demand. It is a strong solution for developers that wish to build an internal home-grown system.
pixlinQ Availability and Pricing
pixlinQ is designed to be affordable for organizations of all sizes. With different levels of integration, there is an option for any budget. The cost of pixlinQ includes a low setup fee, a monthly fixed fee, and per query monthly costs that scale according to volume.
About LTU technologies
Founded in 1999, LTU technologies provides cutting-edge image recognition technologies to global commercial and government organizations for media intelligence and advertisement tracking, mobile applications, site search for ecommerce and stock photography, brand and copyright protection, law enforcement and more. Its newly launched pixlinQ family brings mobile visual search capabilities to the mainstream. For more information, visit http://www.ltutech.com.
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