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LOUD and Echo Digital Audio Enter Cross-Licensing Agreement

To share FireWire audio technology and Mackie-branded products (August 19, 2004)

LOUD Technologies Inc. a leading developer and marketer of professional audio equipment under the Mackie, EAW and TAPCO brands, today announced a cross-licensing agreement with Echo Digital Audio. Under the terms of the agreement, LOUD Technologies will license FireWire audio technology from Echo and Echo will license Mackie-branded application and plug-in products from LOUD.

"This partnership leverages each company's strengths," commented Tony Rodrigues, Business Development Manger at LOUD. "Echo is a recognized leader in the development of high-quality audio devices for computer-based audio workstations. Combining their expertise with Mackie's exceptional analog and digital audio technologies will result in a new generation of high-performance audio I/O products that will bring a host of innovative features and capabilities to the desktop and professional recording markets."

As part of this agreement, Echo will begin bundling Mackie-branded software products with their PCI and FireWire devices. This bundle will include Mackie Tracktion, the easy-to-use digital recording and MIDI production software; as well as Final Mix, the stereo mastering plug-in originally developed for the award-winning Digital 8*Bus console.

Milo Street, CTO of Echo Audio added, "We are very proud to be associated with LOUD, and specifically the Mackie brand. Adding Mackie software products will bring both professional capabilities and tremendous ease-of-use to Echo's digital product line. We believe that this is just the beginning of a great relationship that will ultimately benefit both Mackie and Echo customers alike."

About Echo
Echo Digital Audio Corporation has been in business in the Santa Barbara, California area for over 20 years. During the 1980s, the company was a pioneer in computer voice technology. During the past 10 years Echo has developed several audio chips and products for leading semiconductor and multimedia companies (Sony, Motorola, Rockwell, Agilent, Analog Devices, Peavey, VLSI) as well as becoming a leader in designing and manufacturing products for the professional audio and home entertainment markets. These new products provide advanced desktop audio solutions for the rapidly improving digital media market.

About LOUD Technologies Inc.
LOUD Technologies Inc. develops professional audio products under the brands Mackie, EAW, EAW Commercial, TAPCO, SIA Software and Acuma Labs. Products from LOUD Technologies' brands can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours.

For more information please contact: LOUD Technologies Inc. * 16220 Wood-Red Road N.E. * Woodinville, WA 98072 * Phone: (425) 487-4333 * Fax: (425) 487-4337 *Internet:


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Related Keywords:LOUD Technologies, Mackie, EAW, TAPCO, Echo Digital Audio, Tony Rodrigues, Tracktion, Final Mix, Digital 8*Bus, Milo Street,

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