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L'Equipe 24/24 Builds Highly Efficient Archiving and Repurposing Workflow on NETIA's Manreo(TM) MAM System

Leading French Media Company Uses Manreo to Simplify Archiving, Access, Repurposing of Media for Multiplatform Distribution (August 31, 2009)
DMN Newswire--2009-8-31--NETIA today announced that leading French sports news media company L'Equipe 24/24 is using the Manreo(TM) Hypercast Warehouse media asset management platform and new NETIA Workflow Engine automation system to provide its archivists and journalists fast and easy access to media archives, simplifying the repurposing of content for distribution across television, Web, and mobile outlets. European company STP, which specializes in file-based systems, carried out the study, design, architecture, and support required for the project.

"The goal of this project was to establish an accurate, streamlined system for sharing content among the TV, radio, Web, and new media outlets that coexist within L'Equipe 24/24," said Xavier Spender, president and CEO of L'Equipe 24/24. "As we bring video into our archives, Manreo automates the ingest of and provides for easy access to high-resolution media, not only reducing the potential for error, but also making it easy for our staff to add valuable metadata. The flexibility and high interoperability of the NETIA MAM platform have allowed us to establish an archiving and repurposing workflow tailored to the demands of multimedia operations."

L'Equipe 24/24 manages new media for L'Equipe TV sports news channel, the company's Web site L', and the RTL-L'Equipe digital radio station. As a whole, the company has a collection of over 10,000 videotapes, as well as still images and newspaper and magazine articles that documents a variety of sporting events dating back to 1920.

L'Equipe 24/24 implemented Manreo Hypercast Warehouse to enable archivists to enrich this material with metadata and to provide journalists with an intuitive and consistent interface for image, text, and video searches.

Serving as an archiving tool at the heart of the Manreo MAM system, Hypercast Warehouse interfaces with acquisition, production, automation, and storage applications to manage audio, video, and images in all file formats (MXF, XDCAM, MPEG-2, MPEG-4, WMV, etc.). Manreo also includes the NETIA Workflow Engine, which makes it easy for users to configure and automate different workflows simply by defining one or several sequential actions. By automating all of the powerful archiving features found within Hypercast Warehouse, the Workflow Engine streamlines workflow, saves time, and prevents human error.

The solution deployed at L'Equipe 24/24 integrates NETIA's Manreo MAM system with the powerful Sinequa search engine to provide a smart system for identifying, locating, and retrieving media and information. NETIA's Workflow Engine automates the workflow that supports the exchange of media between a Quantel editing platform and the Hypercast Warehouse archiving system. As a result, L'Equipe 24/24 journalists and freelance staff can perform clip editing and archiving through a simple Web-based interface requiring negligible training time. Direct access to media from the desktop adds further convenience and efficiency to this workflow.

"Through a Web-based interface, NETIA's Manreo provides L'Equipe 24/24 with tools critical to the cataloging and indexing of media, and its open, scalable architecture enables integration with other best-of-breed solutions to meet the specific functional and operational needs of the user," said Christophe Carniel, president and CEO of NETIA.
"With unique capabilities in capturing and enriching media, Manreo supports sophisticated archiving and repurposing workflows with a minimum of complexity," added Marc Schulman, CEO of STP.

More information about NETIA and its products is available at    

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About L'Equipe 24/24
L'Equipe 24/24 is a wholly owned subsidiary of L'Equipe in charge of developing and managing new media. L'Equipe 24/24 is the leading multimedia platform in France with a combined audience of more than 11 million people per month. L'Equipe 24/24 publishes L'Equipe TV sports news channel, the Web sites L',, L',, and L'; the mobile and iPhone Web sites and applications L' and France; and the RTL-L 'Equipe digital radio station. L'Equipe itself is a subsidiary of the AMAURY Group.

NETIA, a GlobeCast company, is a leading provider of software solutions for managing and broadcasting television and radio content, and is a major player in the digital broadcast arena. The company's three product ranges, Radio-Assist(TM) (audio), Manreo(TM) (video), and OpenNet (audio and video), allow content holders to manage all of their processes from ingest to multiplatform broadcasting over terrestrial channels, the Internet, mobile devices, and other channels.

NETIA's products are found in more than 40 countries worldwide, with 10,000-plus users in more than 200 installations including: The Associated Press, Minnesota Public Radio, WNEM (Meredith Group), WQXR, and WOUB in the United States; ABC and SBS in Australia; BBC Monitoring and BSkyB in the United Kingdom; Italy's RAI and Radio Vaticana; HRT in Croatia; RTM Malaysia; VOV in Vietnam; Mediacorp in Singapore; RTBF in Belgium; MOI South Africa; Kiss FM in Korea; and RFI, Radio France, TF1, Canal+, and France Televisions in France. The company has its headquarters in Claret, France, with offices in the United States, Paris, Rome, and Sydney, in addition to a global network of professional distribution partners.


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Related Keywords:NETIA, IBC2009, Radio Assist, Manreo

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