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Kwanzoo Delivers Comprehensive SaaS Marketing Platform for Creating Highly Engaging Multi-Channel Campaigns Across the Enterprise

Platform Empowers B2B, B2C & Event Marketers to Run Campaigns Across Email, Web, Social, Display, & Mobile Channels Driving More Leads, Brand Mentions and Sales (October 18, 2011)

LOS ALTOS, CA -- (Marketwire) -- 10/18/11 -- Kwanzoo (, the leading provider of multi-channel engagement marketing software solutions, today announced the availability of its comprehensive, SaaS-based marketing platform for mid-to-large enterprises. Kwanzoo offers the first-of-its-kind marketing platform that engages prospects across email, websites, social, display, re-targeting and mobile channels. The new all-inclusive platform enables marketers to easily build and run highly engaging, multi-channel marketing campaigns that drive more leads and increase a brand's word-of-mouth mentions, and improve sales.

Kwanzoo's unique suite of Smart Marketing Units™, integrate seamlessly with existing enterprise marketing systems. Kwanzoo's Smart Marketing Units include polls, surveys, social promotions and opt-in lead forms, which improve demand generation, and enhance lead nurturing and retention email marketing. Marketers can quickly build their campaigns once and run them everywhere.

"Kwanzoo's Smart Poll offerings enabled our targeted Facebook campaigns to deliver very compelling conversion metrics," said Salim Ali, global vice president, Routes to Market marketing, SAP. "Our innovations on the social marketing front coupled with the results of the pilot with Kwanzoo are driving new and enhanced campaigns to engage our customers in innovative ways."

Kwanzoo's scalable, cloud-based solution is certified on all major ad networks and re-targeting platforms, and is also available for use on platforms from Email Service Providers (ESPs), making it ideal for large enterprises. The new product release allows for easy integration with existing CRM, marketing automation, and email marketing platforms. Kwanzoo's LeadConnects integrate via existing APIs, so marketers can effortlessly capture leads directly and seamlessly into their systems. Kwanzoo empowers marketers by enabling rapid cross-channel campaign execution with real-time metrics, analytics and instant campaign modifications.

"We used Kwanzoo to drive new subscriber sign-ups for the Big Brother 24x7 Live Feeds on and saw 24% increase in conversion volume, which resulted in a return on our Kwanzoo investment of over 300%," said Joe Weller, director of marketing at Real Networks. "Kwanzoo has brought us new approaches to the way our brand interacts with consumers, while growing our lead funnel and helping us maximize our acquisition efforts."

Kwanzoo supports the broadest set of channels and platforms, including the following:

  • Mobile: Optimized for iPhone and Android Mobile Web Browsers
  • Email: Delivers interactivity inside any Email Service Provider platform
  • Social: Runs inside Facebook Pages, LinkedIn inMails and Community Placements
  • Display: Certified on several display ad networks including Google Display Network (GDN), DoubleClick DART, DoubleClick Ad Exchange
  • Re-targeting: Certified on Adroll and Retargeter
  • Marketing Automation & CRM: Integrates via LeadConnects to leading platforms
  • Website/Community/Content Management: Supports all major platforms
  • Blogs: Integrates with Wordpress
  • Multilingual: Supports global enterprises in US, Europe and Asia (Double Byte)

"In today's marketplace customers are everywhere and you have to catch them and get their attention where they are," said Mani Iyer, chief executive officer of Kwanzoo, Inc. "We see marketers across industries re-tooling their traditional marketing campaigns for an increasingly social and real-time world, while seeking to engage, qualify and convert prospects regardless of their platform or location. Kwanzoo provides robust, scalable and proven engagement marketing solutions for global enterprises."

About Kwanzoo
Kwanzoo ( provides a SaaS-based multi-channel marketing platform for B2B, B2C and Event marketers to design and deploy highly engaging, multi-channel campaigns. Kwanzoo's smart marketing units (polls, surveys, social promotions and opt-in lead forms) improve demand generation; enhance lead nurturing and grow word-of-mouth mentions and sales. Kwanzoo campaigns run on mobile (iPhone, Android), inside email, on websites, Facebook pages, LinkedIn, affiliate sites, paid media & re-targeting channels. Kwanzoo uses commodity Linux servers and Amazon's AWS cloud infrastructure to scale easily, and serve millions of campaign impressions for demanding enterprise customers. Clients include Real Networks, Online Marketing Summit (OMS), Proofpoint and UBM TechWeb.

Kwanzoo, Smart Engagement Marketing and Smart Marketing Units are trademarks of Kwanzoo Inc. SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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