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Kwanzoo Announces Smart Banners to Optimize Display Campaigns Across All ChannelsModify Campaigns in Real-Time with A/B Split Testing to Maximize Media Buys (March 21, 2012)
LOS ALTOS, CA -- (Marketwire) -- 03/21/12 -- Kwanzoo (http://www.kwanzoo.com), a leading provider of multi-channel engagement marketing software solutions, today announced the availability of Smart Banners with real-time split A/B testing capabilities that help optimize display campaigns. Kwanzoo's self-service platform empowers marketers to build campaigns quickly, with interactive marketing and ad units, easily deployed across all channels, including email, web, social, display and mobile. Through Smart Banners, enterprise marketers can test banner ad creative units, review performance analytics and make immediate campaign modifications maximizing campaign effectiveness and media buys.
Split A/B testing is a simple way to test changes to banners against their current baseline, and determine which ones produce positive results. Kwanzoo puts campaign managers in control, allowing them to disable the banners that underperform -- immediately saving time, money to optimize demand generation budgets. Using Kwanzoo's SaaS platform, marketers immediately make modifications to creative on their own website, third party media and paid placements without having to have to rely on IT or agency resources for campaign adjustments.
"We have deployed Kwanzoo Smart Banners for LeadMD's demand generation programs and are seeing instant value from increased banner ad effectiveness on our media placements," said Justin Gray, CEO of LeadMD, a leading provider of marketing automation and CRM services for Marketo and Salesforce customers. "LeadMD strives to develop and streamline successful lead generation programs. We find Kwanzoo's comprehensive platform very compelling as we continually work to maximize the demand generation funnel for our clients."
Kwanzoo's platform supports all channels, enabling marketers to set up a campaign once, and run it everywhere. Smart Banners take campaign effectiveness to a new level by permitting modifications banner by banner, within any channel. Kwanzoo Smart Banners are certified to run on the Google Display Network. Since Smart Banners are pre-approved for Google Admob, the largest mobile ad network, marketers can also include mobile channels to their campaign mix and quickly deploy banner ads on Smartphones, tablets and mobile landing pages.
With Kwanzoo's Smart Banners, marketers can quickly test campaign efficiency across:
- Websites, Facebook pages, community sites, partner and affiliate sites
- Display ad networks and retargeting systems (Adroll, Retargeter)
- Mobile Channels: iPhone, iPad, Android O/S Smartphones and tablets
- Mobile landing pages launched from SMS Messages
"Many marketers don't have the tools or resources to measure and optimize their display ads. Kwanzoo's platform empowers marketers with new ways to engage and convert prospects," said Mani Iyer, chief executive officer of Kwanzoo Inc. "Kwanzoo Smart Banners adds to our existing suite of interactive marketing units. They provide marketers the flexibility of making their own media buys and to quickly deploy and optimize traditional banner ad campaigns with A/B split testing capability."
Kwanzoo Smart Banners are available in multiple sizes: Leaderboard (728x90), Rectangle (300x250), iPad/Android Tablet (468x50) and iPhone/Android Phone (320x50).
Kwanzoo provides a SaaS-based marketing platform that optimizes every stage of the demand generation funnel. Kwanzoo's self-service platform empowers marketers to build campaigns -- quickly, with interactive marketing and ad units that are easily deployed across all channels, including email, web, social, display and mobile. Complementing marketing automation and CRM systems like Eloqua, Marketo and Salesforce, marketers can select from over twenty ready-to-deploy campaign strategies to increase lead conversions from ongoing campaigns. With LeadConnects and advanced targeting using relationship data, Kwanzoo's platform bridges the gap between marketing automation and display advertising on both paid and owned media. Clients include UBM TechWeb, Real Networks, Online Marketing Summit (OMS) and Proofpoint.
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