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Kuno Creative to Present Driving SaaS Revenue With Inbound Marketing(November 22, 2011)
CLEVELAND, OH -- (Marketwire) -- 11/23/11 -- Kuno Creative, an inbound marketing agency, will present "Driving SaaS Revenue with Inbound Marketing" at 1:00PM EST on Wednesday, December 7th, via a free live webinar. This webinar will explore the unique challenges facing SaaS companies and how to overcome them with inbound marketing.
Paula Pollock, CEO of Pollock Marketing Group, will join forces to discuss the marketing challenges of Software as a Service (SaaS) companies, present inbound marketing solutions and show industry examples.
Reviewed in this free live webinar:
- Business planning - commitment to marketing
- Marketing strategy - thinking it through
- Brand awareness and time-to-market
- Competitive edge and differentiation
- Content, context and conversion
- Freemiums, trials and subscription conversions
- Customer acquisition cost and life time value
- Reducing churn and cancellation rates
Webinar capacity is limited so reserve you seat today at: SaaS Inbound Marketing
The SaaS industry has grown dramatically in recent years and is currently dominating the list of both launched and anticipated IPO's. Industry icons, such as Salesforce.com, have led the way for newcomers like Groupon to rapidly grow market share and garner large sums of investment capital. Closer to home, inbound marketing software powerhouse, HubSpot, is the second fastest growing company in the software sector as ranked by the Inc. 500. Not all SaaS companies have fared so well, however. The vast majority struggle to get out of the gate with sufficient revenue to attract venture capital and without sufficient VC funding to survive. A core challenge for these companies is lead generation. How can you attain revenue goals while keeping customer acquisition costs down?
Since 2000, Kuno Creative has specialized in branding & PR, marketing strategy, website development, Internet marketing and inbound marketing throughout the world and is a Certified HubSpot Partner. They can be contacted at 1-800-303-0806 or kunocreative.com.
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