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KromA Turns on Da VFX for Tweet and Missy Elliot

Creates a host of subtle visual effects for Turn Da Lights Off (February 03, 2005)

rap diva Missy Elliot atop a spinning turntable

rap diva Missy Elliot atop a spinning turntable

KromA created a host of subtle visual effects for Turn Da Lights Off the latest music video from R&B singer Tweet, including placing her guest star, rap diva Missy Elliot, atop a spinning turntable. KromA artist Adam Fisher worked with director Antti J. Jokinen in crafting a series of time-bending visuals where a pint-sized Elliot mimics the actions of a DJ spinning records. The studio also performed beauty work, digital color correction and final post work for the project.

Turn Da Lights Off is the first video release from Tweets upcoming album, Its Me Again, due out in March. The video opens with Missy Elliot acting as a DJ, manipulating records on a turntable while Tweet undergoes a make-up session in preparation for a photo shoot. At one point, Elliot appears to mount the turntable herself and to move it back and forth by dancing on it. Later, a tiny image of Tweet appears on the record below Elliots hand. Fisher accomplished the effect by compositing Elliot, who was shot on a large, green colored turntable, with an image of a real turntable system. Fisher also comped in the face of the record and cemented the effect by adding reflections of Elliot and of the turntables stylus into the face of the record.

?Tying her to the record required a lot of work, Fisher said. ?We had to roto her feet, and in some instances digitally rebuild her shoes.

?For one shot, we created an artificial camera move to make it appear as though she is sliding backwards on the record. We then did some time warps to make her move back and forth.

The effects work was subtler, but just as intensive, in the balance of the video, which centers on Tweet and the photo shoot. For one of the videos most memorable scenes, Fisher touched up a multicolored tattoo applied to Tweets back. ?We did a color correct to bring out the details and the color, said Fisher, who did all of the effects, color correction and post work on an Avid Nitris DS. ?We had more than 120 clean up shots.

For Fisher, the challenge was not only to complete the large effects package within the short time allotted to post, but also to achieve the romantic, stylized look that Jokinen wanted for the video. ?He created a very distinct mood, said Fisher, ?and uses light and shadow exceptionally well. Amy Yukich was executive producer for KromA. Jokinen directs through DNA.

About KromA
KromA is located at 9421&1/2 Pico Blvd., Los Angeles, CA 90035.

For more information, call 310-282-0370 or visit


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Related Keywords:KromA, VFX, Turn Da Lights Off, Tweet, Missy Elliot, Adam Fisher, Antti J. Jokinen, color correction, compositing, Avid Nitris DS, Amy Yukich, DNA,


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