Company News: Page (1) of 1 - 10/15/04 Email this story to a friend. email article Print this page (Article printing at page facebook

KromA Builds Mase a New Set of Wheels

Morphs a car into a boat in new video from hip hop star (October 15, 2004)

KromA turned a sports car into a speed boat in providing visual effects services for Breathe, Stretch, Shake, the new video from hip hop star Mase. Artists used a 3D morph to turn the car into the boat in a fraction of a second. The skillful illusion was one of several visuals that KromA created for the video, which recently was named MTVs Jam of the Week.

Directed by Gorilla Flix Benny Boom, Breathe, Stretch, Shake marks Mases return to the music scene, five years after he announced his retirement. The video features the artist performing with a group of female dancers in an abstract, stage-like setting dominated by neon signs spelling out his name.

A number of imaginative visuals are used to illustrate Mases rap, including the car to boat morph. KromAs 3D team pulled off the effect by mapping digital stills of the two vehicles onto 3D wire-frames and building a transition between the two. ?The director needed the morph to happen very fast to give the effect an elastic quality, Fisher said. ?The wire-frames gave us complete control in making the effect quick, smooth and seamless.

KromA artists also created 3D currency for a scene in which Mases dancers are showered by $100 bills. Fisher composited all of the 3D elements with the background plates and also built several custom wipes, where the frame splits into multiple segments and reforms.

Bert Yukich was visual effects supervisor and Amy Yukich was executive producer for KromA.

About KromA
KromA is located at 9421 & 1/2 Pico Blvd., Los Angeles, CA 90035. For more information, call (310) 282-0370 or visit


Page: 1

Related Keywords:KromA, Mase, visual effects, Breathe, Stretch, Shake, 3D morph, Gorilla Flix, Benny Boom, composited, Bert Yukich, Amy Yukich,

Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved