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Kred Wishes Influence Marketplace LaunchesKred Influence Application Matches Personal Wishes With Influence, Outreach and Giving (December 16, 2011)
SAN FRANCISCO, CA -- (Marketwire) -- 12/16/11 -- PeopleBrowsr, the creators of Kred Influence Measurement and a global leader in social analytics, today announced Kred Wishes, an Influence Marketplace for connecting people's wishes with others on Twitter who can grant them. Kred Wishes is the first community exchange for Influence and Giving within communities connected by shared interests.
Kred Wishes is based on two ideas from leading authorities on consumers and social media. The first is the concept of "The Thank You Economy" described by Wine Library Founder Gary Vaynerchuk as one which "works when you build a sense of community around your brand." This is joined by Altimeter Group Principal Brian Solis's vision of social shopping forwarded in his new book "The End of Business as Usual:" "Social commerce is the fifth C of Community. Crowds unlock deals and empowerment among connected consumers."
A Kred Wish begins with a personal request for a product or service at http://kred.ly/wishes. Upon submission, the Wisher's community of followers and peers can then support the Wisher with retweets and "Booster" tweets. Kred Wishes benefits Grantors before and after the Wish is granted with online buzz and increased influence generated by the tweets from the Wisher's community.
After the Wish is mentioned and boosted by the Wisher's network, Grantors may then elect whether to grant the Kred Wish. If the Wish is granted, a "Thank You" tweet is automatically generated by the Wisher and everyone who boosted the Wish.
"Kred Wishes gives everyone an opportunity to share and grow their influence in support of common goals," said PeopleBrowsr CEO Jodee Rich. "The purpose of Kred influence measurement is to connect people with common interests to enrich their social experience. By adding a marketplace element, Kred Wishes provides a channel for rewarding passionate people with generosity."
Kred Wishes debuted at a thought leadership panel on Influence and Giving at PeopleBrowsr Labs featuring Jodee Rich, Brian Solis, O'Reilly Media CEO Tim O'Reilly and Writer/Consultant Porter Gale. Kred Wishes were granted at the event by local entrepreneurs including Public Bikes, RelayRides, Sockwa, Rickshaw Bags, Sol Republic and Smith Brand Bow Ties.
Kred, created by PeopleBrowsr, measures influence in online communities connected by interests. Kred is the first influence measure to provide scores for Influence and Outreach by valuing engagement and audience quality over follower count. It is the only influence measurement to offer complete transparency so users understand exactly how scores are calculated.
Kred celebrates the power of personal influence and generosity at the true heart of human relationships -- tight groups of friends and subject matter experts. For marketers, Kred presents the opportunity to reach and engage the most trusted people with the highest likelihood of relaying content to their audience. Learn more at http://kred.ly or tweet us at @kred.
PeopleBrowsr is a global leader in the social analytics revolution. We believe social analytics can accurately depict human behaviors like Influence and Generosity, and that the openness and transparency of social networks will be the catalyst for the next great leap in community and productivity.
PeopleBrowsr's end-to-end social media marketing solutions assemble the collective intelligence, identify its most influential people, and make them accessible for analysis and engagement. Kred discovers the most influential people by interest-based community and location. Our 100 terabyte Datamine of 1,000 days of social media posts is accessible through Playground, a comprehensive social analytics platform, or via an API for custom development. Our Enterprise Services group offers full-service social marketing campaigns and custom reports. PeopleBrowsr Labs, our accelerator for social startups, is located at our San Francisco headquarters.
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