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Kony Solutions Powers Toyota's Cutting Edge Mobile Shopping Tool ApplicationApplication Offers Enhanced Customer Service, Social Networking and Exclusive mLot(TM) Shopping Feature (December 07, 2010)
SAN MATEO, CA -- (Marketwire) -- 12/07/10 --
- Kony Solutions, Inc., the mobile application platform provider with Write Once, Run Everywhere technology, selected by Toyota to deliver the automaker's Mobile Shopping Tool and mLot mobile application
- The Toyota Mobile Shopping Tool application, powered by Kony Solutions, is now live for the iPhone, Android and BlackBerry and can be downloaded free of charge
Kony Solutions, Inc., the mobile application platform provider with Write Once, Run Everywhere technology, was selected by Toyota Motor Sales, U.S.A., Inc. to develop and deploy its Mobile Shopping Tool application. Toyota is leading the automotive industry in offering customers advanced mobile applications that increase valuable touch points and assist in the sales process. With a depth of experience working with Fortune 500 consumer brands to develop and manage rich mobile offerings, Kony developed a cutting-edge mobile application that leverages new technologies, including optical character recognition (OCR), to allow customers to shop for a Toyota vehicle anywhere, anytime.
"It's so important for Fortune 500 companies to consider their mobile offerings as part of a long-term sales and marketing strategy, and we're pleased to work with a company as forward thinking as Toyota," said Raj Koneru, CEO of Kony Solutions. "Toyota has mapped out a pathway to mobile success that brings its customers additional functionality and access to some of its most important services. We've partnered with them to optimize their mobile investment in order to stay ahead of the competition, maximizing adoption of this application amongst their target customer audiences."
Designed as an extension of Toyota's sales team, the Toyota Mobile Shopping Tool is an on-device application that delivers a feature-rich shopping experience, with an emphasis on customer service. Customers can browse a mobile catalog of 16 Toyota cars, trucks, hybrids, SUVs and minivans, with the ability to spin and rotate a vehicle to view all its features. This one-stop shopping tool also allows users to locate a dealer in their area to find a vehicle and request a quote.
In addition, the app includes Toyota's innovative mLot feature, a first for the auto industry. The mLot feature includes:
- OCR technology that allows customers to use their device's camera to take a picture of a vehicle's Vehicle Identification Number (VIN), capturing key vehicle information
- The ability to save vehicle information as a "Favorite" for future reference
- The option to compare "Favorite" vehicles against other Toyota models, or against other comparable makes on the market from within the application
- Integration with social media applications including Facebook and Twitter, so that users can share their "Favorites" with their friends online and via e-mail
- Streaming instructional video embedded directly within the mLot feature
Leveraging Kony's proprietary Write Once, Run Everywhere single application definition, the application has been made available for the iPhone, Android and BlackBerry devices, making Toyota the only automotive manufacturer with content available on three mobile platforms.
"Toyota customers are eager to access information on Toyota brand and its products, as well as to have an engaging experience whenever, wherever they are," explained Michael K. Nelson, Interactive Communications Marketing Manager for Toyota Motor Sales, U.S.A., Inc. "As such, our vision was to create a mobile application to complement both Toyota.com and its mobile counterpart m.toyota.com. Given the advanced level of functionality and the need to run on multiple platforms, we knew Kony was the right partner to help develop our Shopping Tool App -- an app that would leverage the latest technologies and showcase the more than 80,000 images embedded within our application."
Kony's Mobile Application Platform provides companies with a complete mobile development, deployment and production platform that generates native apps, highly optimized mobile web, SMS/MMS, social media gadgets and tablet applications. The platform supports all mobile systems on the market today, including more than 8,000 mobile devices, tablets and popular operating systems, including the iPad, iPhone, Android, BlackBerry, Symbian, J2ME, Windows Phone 7 and Palm devices and more than 15 browsers, such as Apple Safari, Google Chrome, Firefox, as well as the HTML5 specification.
To learn more about Toyota's Mobile Shopping Tool, please visit: http://www.toyota.com/mobilepromo/.
About Kony Solutions
Kony Solutions enables Fortune 500 companies to offer consumers and employees feature-rich mobile applications in less time and at lower costs than any other solution available through the Kony Mobile Application Platform. Leveraging a proprietary Write Once, Run Everywhere single application definition, applications are designed and developed just once, in a device independent manner, and deployed across multiple channels, including on-device applications, mobile web, SMS, web gadgets, desktop applications, and tablets. Kony's unique platform is proven to future proof a company's mobile investment by enabling applications to be changed once for all channels, ensuring faster adoption of new operating systems and standards as they are introduced, while eliminating maintenance, upgrade and future development costs.
About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.
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Screenshot of Mobile Shopping Tool Application (Android)
Screenshot of Mobile Shopping Tool Application (iPhone)
Screenshot of Mobile Shopping Tool Application (BlackBerry)
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