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Kodak and Cinema Screen Media Choose InFocus Projectors

Three industry leaders partner to deliver entertainment experience at movie theaters (March 09, 2005)

InFocus Corporation, the worldwide leader in digital projection technology and services, today announced it has been selected by Eastman Kodak Company and Cinema Screen Media (CSM) to provide three-chip Digital Light Processing (DLP) digital projectors to bring high-definition clarity and excitement to pre-show entertainment programming.

By teaming with Kodak and CSM, the world's largest, independent provider of digital pre-show presentations, InFocus projectors will be an integral part of Kodak’s new high-definition pre-show capability. CSM is using the Kodak system to raise the standards for the unique programming they provide prior to feature films in movie theaters nationwide.

“Think of the movie screen as a ‘window’ through which audiences view entertainment,” said DonVassel, CEO of CSM. “The clearer we can make that window, the more engaging that entertainment can be. High-definition InFocus projectors make the window clearer than ever and enable us to achieve a new level in the value – and the audience enjoyment – of the work we provide.”

“In partnership with CSM, we continue to look for new ways to improve the overall look and feel of the pre-show presentation,” said Drena Rogers, Director of Strategic Initiatives for Kodak Digital Cinema. “That’s one reason why we have a worldwide agreement with InFocus for exclusive access to these unique projectors designed for cinema use and will use them to continue to push technology to deliver more creativity to movie audiences.”

CSM develops a unique pre-show presentation that combines marketing messages, music videos, and behind-the-scenes features into an entertainment package that exhibitors, audiences and advertisers find enjoyable and effective. CSM uses Kodak systems, exclusively, and is working with six exhibition chains, showing content on more than seven hundred screens, where it is seen by almost three million movie-goers a month.

Leveraging its expertise as the number one brand in projection, InFocus will provide high-definition digital projectors with customized lens options to complement the Kodak Digital Cinema system. The specially-produced InFocus ScreenPlay 333 projectors use three DLP chips by Texas Instruments and provide captivating images to set the stage for the feature film presentation. Built from award-winning InFocus ScreenPlay engineering, which has produced projectors and televisions with amazing clarity and image quality for the home, the ScreenPlay 333 uses this legacy to create a professional product ideal for the needs of public cinema.

“We are excited about this relationship with Kodak and CSM because they share our commitment to providing enriching experiences for customers with digital content delivery,” said Kyle Ranson, President and CEO, InFocus Corporation. “In addition to delivering big picture experiences for business, education and home, we are happy to offer projection for the cinema industry.”

“When you put the right partners together, great things are possible,” said Vassel. “We’re pleased to have exclusive rights to these InFocus projectors in the U.S.; working with them and the Kodak system, we’re well on our way to making the pre-show a more integral and more rewarding part of the overall cinema experience.”

For more information about InFocus projectors, please visit

About InFocus Corporation
InFocus® Corporation (Nasdaq: INFS) has been innovating and developing new ways for people to share big pictures and ideas in business, education and home entertainment for almost twenty years. Beginning with our worldwide leadership in digital projectors, today our expertise extends beyond projection into large format displays, ultra-thin microdisplay televisions, wireless connectivity, networking software and engine technology all designed to make the presentation of ideas, information, and entertainment an exhilarating experience.

InFocus Corporation's global headquarters are located in Wilsonville, Oregon, USA, with regional offices in Europe and Asia.

For more information, visit the InFocus Corporation web site at or contact the company toll-free at 800.294.6400 (U.S. and Canada) or 503.685.8888 worldwide.


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Related Keywords:Kodak, Cinema Screen Media, InFocus, Projectors, digital projection, Eastman Kodak, CSM, DLP, pre-show presentations, DonVassel, Drena Rogers, Kodak Digital Cinema, ScreenPlay 333, Texas Instruments, Kyle Ranson,

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