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Knowledge Genie Launches to Help Authors and Experts Publish, Sell and Share Their Knowledge as Interactive Online Applications

New Digital Publishing Breakthrough Enables Exciting New Forms of Knowledge Sharing (July 29, 2009)

LOS ANGELES, CA -- (Marketwire) -- 07/29/09 -- Knowledge Genie, a new digital publishing startup, launched today at to help experts, authors and consultants publish, sell and share their knowledge as interactive online applications called Genies.

Knowledge Genie was founded by the husband and wife team of Milo and Thuy Sindell, authors and nationally recognized experts in employee performance and leadership development.

"For most knowledge experts, the traditional approach to sharing your smarts is to write a book, consult and go on the speaking circuit," said Milo Sindell. "With Knowledge Genie, we help experts move beyond the book by publishing their knowledge as a Genie, a shareable, sellable online application. A customer interacts with a Genie like a virtual coach, allowing authors to clone themselves and share their expertise with a worldwide audience."

"Knowledge Genie is a breakthrough in digital publishing," said Marshal Goldsmith, a well-known author and leadership consultant to Fortune 500 CEOs. "The Knowledge Genie platform allowed me to capture, organize and package my knowledge into an interactive web application called the Marshall Goldsmith Professional Success System that I sell on Because it successfully replicates interactive one-to-one coaching processes, it literally allows an author or consultant to clone themselves and expose their knowledge to a broader worldwide market."

Genies are used for a broad spectrum of knowledge sharing applications. Genies can serve as standalone sellable web applications, or as multimedia augments to printed and electronic books, consulting engagements, employee training, K-12 and higher education, customer training and marketing.

The company's vision is to change the way people share and monetize their knowledge. During the pre-launch alpha testing of the platform, users found a wide range of uses for the Knowledge Genie platform -- some of them quirky and unexpected. Some of the more interesting Genie apps created so far include:

-- A surfing Genie -- provides users with daily ocean conditions and guidance for how to best surf those conditions;

-- a financial planning Genie -- provides users with a week-by-week plan for organizing their finances in manageable steps;

-- a workforce analytics Genie -- takes companies through a step-by-step process to assess the current workforce status and plan for the future;

-- a manicure Genie -- how to make your manicure last;

-- and two book-inspired Genies -- one author is using a Genie to bring his out-of-print book back to life; another author has created a Genie to serve as a frequently updated online companion to a non-fiction book about a cross country college football odyssey, including all the latest stats.

Much like what Apple has done for creating phone apps, Knowledge Genie will create a Genie marketplace where people across the globe can share, access and purchase Genies of all categories.

From the authoring perspective, the Knowledge Genie platform provides creators a flexible framework to help them capture and organize their knowledge into a dynamic, multimedia learning application. The Knowledge Genie application can centralize documents, video, podcasts, blogs, and internet resources in one location that brings an expert's knowledge to life. Genie authors are able to control and update their Genie web apps as easily as they would change a word processing document.

The patent-pending technology behind the Knowledge Genie publishing platform draws upon cognitive learning psychology, which demonstrates that adults have difficulty absorbing information when exposed to static printed documents, verbally conveyed presentations and speeches, and even video tutorials.

"We discovered in our corporate consulting engagements that when you integrate prescriptive actions into the learning environment, such as requiring the subject to take some action, comprehension and retention improve dramatically," said Thuy Sindell, PhD., Knowledge Genie co-founder. "With Knowledge Genie, we structured the tool so the learner is prompted to interact with the Genie app, guided to apply the knowledge in real life, and then return to the Genie to get more knowledge."

About the Founders

Milo Sindell, Knowledge Genie president and CEO, is a noted author and expert in employee and organization performance, with past clients that include Intel and Sun Microsystems. As co-founder of Hit the Ground Running, a software company founded to license the content and processes of Sindell's book, "Sink or Swim" (published by Adams Media), into a software application that was ultimately licensed to several Fortune 500 companies. After Sindell applied the technology to another author's book, he was inspired to start Knowledge Genie to help subject-matter experts more fully realize the promise of interactive online coaching and training applications.

Sindell writes about the latest trends in employee performance at "The End of Work as You Know It" blog at Psychology Today Magazine.

Knowledge Genie co-founder and COO, Thuy H. Sindell, Ph.D., has spent her career focused on helping employees take ownership of their career. She is the co-author, along with Milo, of three popular career books, including "Sink or Swim: New Job. New Boss. 12 Weeks to Get it Right"; "Job Spa: 12 Weeks to Refresh, Refocus, and Recommit to Your Career"; and the upcoming book, "The End of Work as You Know It: Eight Strategies to Redefine Work in Your Terms" (Published by Ten Speed Press December 2009). She also co-founded Hit the Ground Running.

In her work as a leadership consultant and coach with Mariposa Leadership, Inc., Thuy has consulted with such firms as Apple Computer, Cisco Systems and Charles Schwab on strategic thinking, influencing, and coaching skills.

Pricing and Availability

Pricing is based on the number of Genies. The first Genie is free. Up to two Genies is $24.00/ month; up to 10 Genies is $49.00/month; up to 25 Genies is $99.00/month; and up to 50 is $189.00/month. Site licenses are available for larger enterprise-wide implementations. For complete pricing details, visit

About Knowledge Genie, Inc.

Founded in 2009, Knowledge Genie offers a digital publishing platform that allows subject-matter experts to capture, package and publish their smarts into dynamic online applications called Genies. The Knowledge Genie platform makes it easy for experts to share or sell their knowledge, accessible to any customer or client around the globe with a web browser. The company is based in Los Angeles, California and can be contacted at

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