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Kid Rock to Donate 1,200 Meals to Detroit Charities and Families in Need for the Holidays

(December 14, 2011)

NEW YORK, NY -- (Marketwire) -- 12/14/11 -- Kid Rock announced today that he has purchased 1,200 $25 Meijer gift cards that he plans to distribute throughout the city of Detroit as a Christmas present to people in need in his hometown. The gift cards, which will be distributed through local radio stations in the area, will be good for redemption at any local Meijer store. The gift cards will become available starting today, Dec. 14th. This is becoming an annual tradition for Kid Rock. Last year around Thanksgiving, Kid Rock donated 1,000 meals in the same way, and since the reaction was so great he has upped the amount to 1,200 this year.

Kid Rock recently completed a high profile underplay tour of the U.S. where, in association with a powerhouse group of local Detroit business people, more than $375,000 was donated to local charities via his Kid Rock Foundation. Sunday night, Kid Rock performed a special rendition of his current single "Care" at CNN's Heroes: An All-Star Tribute before heading up the road to Malibu, where he and his Twisted Brown Trucker Band performed for an intimate mix of fans and friends. This is not the last charitable act Kid Rock has up his sleeve; a major announcement is being planned for early next year which will once again focus on Detroit.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 197 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or become a fan at www.facebook.com/meijer.

For more information on Kid Rock, please contact:

Nick Stern
7-10 Music
nick@7-10music.com

or

Kelly McWilliam
Atlantic Records
kelly.mcwilliam@atlanticrecords.com



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