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Kevin Bachus Joins WildTangent

Former Xbox Creator and Game Industry Veteran (July 10, 2001)
WildTangent announced today that Kevin Bachus, a 20-year veteran of the game development industry has joined WildTangent.

Bachus is well-known for his work at Microsoft where he was one of the original band of renegades who came up with the Xbox idea and received management buy-off for the cutting-edge game console. As senior director of marketing, Bachus will help set the strategies that enable WildTangent to achieve worldwide success as a leading enabler of interactive online entertainment.

"WildTangent is a promising young company with an extraordinary, emerging technology," said Bachus. "I look forward to using my experience launching other such technologies like DirectX and the Xbox platform to help them dominate the interactive media industry with their Web Driver(TM) technology and tools."

During his career, Bachus has worked as a developer, marketer, production executive and platform manufacturer. Bachus joins WildTangent from the Microsoft Corporation where he was director of third party relations and successful in signing more than 200 of the world's leading developers and publishers to bring their hottest new properties to Xbox.

"We are thrilled Kevin joined us with his wealth of knowledge, competitive drive and successes," said Alex St. John, CEO and co-founder of WildTangent. "He has an exceptional ability to manage the development and evaluation of the market from a creative, technical and marketing perspective."

Before starting the Xbox project, Bachus was the Group Product Manager for DirectX for two years. In this role he was responsible for promoting Windows as an entertainment vehicle and ensuring that the DirectX suite of tools became the primary choice for games and multimedia developers. During his time in this group he listened closely to what the developers wanted and oversaw the launches of versions 5 to 7 of DirectX. As part of that work, he was instrumental in developing the concept that eventually became Xbox.

Prior to joining Microsoft, Bachus served in a number of product development, business development and marketing functions at Mindscape, Inc., including the management of U.S. operations for the company's European development studios. Before he started his career in computer games, Bachus was an editor at Ziff-Davis, taking part in the launch of Corporate Computing magazine. He also wrote for a number of other publications, including PC Magazine and Windows Sources, and worked as an editor on PC/Computing magazine.

Bachus is a graduate of the University of Southern California School of Film & Television, and worked in the film industry for a number of years before turning to technology.

Note to editors

For more information regarding WildTangent and WildTangent technologies, contact: Paige Young, corporate communications manager, 425/497-4522 or visit All third-party products mentioned herein are trademarks of their respective owners.

WildTangent ( is a leading provider of interactive media, graphics and animation, creating enriched Internet experiences. Nominated for PC Magazine's 2000 Technical Excellence Awards and named one of Newsweek's Top Five Technologies for 2001, WildTangent's proprietary Web Driver technology provides unprecedented performance on a Web page, allowing the creation of faster, richer, more interactive content. The Web Driver's unique compression technology allows interactive multimedia content to be streamed and cached on a user's machine with minimal wait. Product downloads, information and developer resources, are posted on the WildTangent Web site at

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