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Katalyst to Create Original YouTube Channel(October 31, 2011)
LOS ANGELES, CA -- (Marketwire) -- 10/31/11 -- Katalyst, a new breed of creative studio developing content for television, film and the social web, announced that it is creating a new, original channel, Thrash Lab, on YouTube. Katalyst will provide additional details on their programming at a later date.
"The YouTube channel is a natural extension of our expertise in curating amazingly engaging and entertaining content to meet the consumer where they are," said Anthony Batt, President of Katalyst. "The next generation of great storytelling is going to feature the best of what YouTube's been chronicling for years -- participatory, consumer driven content -- combined with the leadership of some of the greatest minds in entertainment. The next generation of great content starts today."
Katalyst has a rich storytelling tradition, from their acclaimed TV and film work to their original programming for leading brands like Levi's, Intel, and Virgin Mobile SPARAH.
"We are thrilled to be working as a programming partner with YouTube in this exciting next chapter of digital content," added Batt. "This digital era has created so many new possibilities for a new breed of storytellers to express creative ideas directly to their fans, friends and followers."
Katalyst, based in Los Angeles, is a new breed of studio developing innovative content for TV, film and the web. Katalyst is driving a radical shift in the way content is created and consumed, celebrating the social connection between the viewer and the brand. The result is engaging programming matched with the perfect distribution channel. Founded in 2000 by partners, Ashton Kutcher and Jason Goldberg, Katalyst film credits include "The Butterfly Effect," "Guess Who," "Spread" and "Killers." Television property credits include the hit series "Punk'd," "Beauty and the Geek," and "True Beauty." Digital Media properties include programming for major brands such as the Levi's Curve ID campaign, winner of the 2011 OMMA Award for Best Integrated Online Fashion Campaign, Nikon "The Chase," Mountain Dew "DEWmocracy," United Nations "Malaria No More." In 2010, Katalyst was named one of the year's Top 50 Most Inspiring Innovators by "Ad Age" and one of "Fast Company Magazine's" Top 10 Most Innovative Companies.
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