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Kaon Interactive Enhances 3D Product Marketing ApplicationsB2B Product Marketers Can Now Give Better Visual Product Demonstrations on Mobile Devices, at Trade Shows or for Sales Demos (June 25, 2012)
MAYNARD, MA -- (Marketwire) -- 06/25/12 -- Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today new enhancements to its Kaon 3D Product Models and 3D Mobile Product App platform, bringing a new level of product detail and mobility when demonstrating and communicating complex products. With these new features, B2B marketers and salespeople can more easily differentiate products virtually to prospects, telling product stories more effectively and efficiently on mobile devices such as iPads and smartphones.
New Mobile Support Allows Sales & Marketing Teams to Demo Virtual Products Everywhere
With its 3D Product App mobile platform (recently selected as a MITX Innovation Awards Finalist), Kaon creates interactive 3D product models that allow companies to demonstrate their products virtually, using interactive 3D product catalogs, anywhere at any time, on mobile devices (such as iPads and iPhones). Using the touch screen on an iPad or iPhone, customers can rotate, spin and interact with 3D products, to explore options and features (e.g. remove components), all while controlling their own experience based upon personal preferences. The amazingly photo-realistic 3D virtual product models, communicate features and differentiators simply, and deliver more engaging interactive demonstrations that 'show' product detail like never before. The mobile platform makes it easier for sales professionals, channel partners, and marketers to sell products and connect with customers, eliminating the high costs associated with physically shipping products to sales meetings or trade shows.
Better 3D Product Demonstrations and more In-Depth Product Information - New enhancements to the Kaon 3D Product App mobile platform include video integration, collateral libraries and collateral thumbnails, helping companies get prospects better engaged with its products and more quickly understand the benefits, features and differentiators in a visual way. New features include:
- New Video Integration - Kaon can now easily embed video within their mobile applications, adding yet another layer of communication to better tell product stories.
- New Collateral Libraries and Thumbnails - Kaon has not only added collateral libraries to the Kaon mobile application, but has also added document thumbnails, which allow the viewer to more easily and quickly obtain relevant product marketing collateral quickly based on appearance rather than just title.
About Kaon Interactive
Founded in 1996, Kaon Interactive provides 3D interactive product marketing applications that help marketers and salespeople consistently demonstrate and differentiate complex products to prospects anywhere at any time. By combining touch-screen, interactive features with 3D photo-realism, Kaon's 3D Product Models transform product marketing content into visual product storytelling experiences across a wide variety of platforms including touch-screen appliances, iPads and mobile devices, laptops and websites. More than 2,000 Kaon interactive applications are deployed worldwide at tradeshows, sales meeting, product launches, executive briefing centers, and on customer and partner websites. The interactive experience deepens customer engagement, reduces marketing expenses and has proven to accelerate the sales cycle at a wide variety of leading global product manufacturing companies including Cisco, Juniper, Beckton Dickinson GE, Waters and Belden. To experience a demo and learn more about Kaon, visit www.kaon.com.
Kaon and Kaon Interactive are registered trademarks of Kaon Interactive, Inc. All Rights Reserved
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