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Kaixin001 Selects Message Systems to Modernize Its Messaging Infrastructure and Help Solidify Its Leading Position in Chinese Social Networking

Fastest-Growing Social Network in China Upgrades to the Momentum Platform to Improve Email Performance and Deliverability, Opens up New Business Opportunities (October 25, 2011)

COLUMBIA, MD -- (Marketwire) -- 10/25/11 -- Message Systems, the industry leader in messaging technology solutions, announced today that Kaixin001, the fastest growing and now one of the largest social networks in China, has selected the Message Systems Momentum platform to power its messaging operations. The Momentum implementation enables Kaixin001 to do away with an existing email infrastructure made up of systems relying on antiquated open source MTA technology, bringing enormous gains in email performance and deliverability while lowering the company's operating costs. With a world-class messaging capability in place, Kaixin001 is now able to support the full range of in-demand social networking services for individuals and pursue new business opportunities in mobile Internet offerings.

Launched in 2008, Kaixin001 has enjoyed meteoric growth. Having amassed more than 100 million users since launch, the company has risen to become one of the top social networks in the world's most populous country. At the same time, social networking in China has become steadily more competitive, with top firms racing to differentiate themselves and move beyond the business models and offerings pioneered by sites such as MySpace and Facebook. Kaixin001 has succeeded by combining a family of offerings that appeal to a largely young, urban demographic, especially white collar workers.

"Our challenge at Kaixin001 is to innovate, to create a platform that continually engages our member base with better services, new offerings and fun activities," said Wei Guo, Vice President at Kaixin001. "With state-of-the-art messaging powered by the Momentum platform, we have the capacity now to roll out any number of new services, from social service and mobile Internet offerings to games and other kinds of opportunities. The possibilities with partners is endless, thanks to the foundational support Message Systems provides, with the scalability to stay on our rapid growth path, the deliverability to consistently reach all our members at the right time and place, and the flexibility to develop and pursue new business opportunities."

In the intensely competitive social networking industry in China, losing customers to alternative providers is a constant threat. For key players such as Kaixin001, simply copying the basic functionality of industry pioneers like a Facebook is unlikely to prove successful over the long term. Additionally, relying on last-generation messaging infrastructure presents uphill performance and deliverability challenges as the member base scales. Fast-growth social networks like Kaixin001 find that they can use Message Systems solutions to streamline their businesses in innovative ways, a key differentiator in delivering user-preferred functionality. By replacing its outdated MTA-based messaging infrastructure and consolidating on Message Systems technologies, Kaixin001 can expect to increase the ROI of its email operations while improving operations through centralized management and multi-tenant capabilities.

"We are excited that Kaixin001 has adopted the Momentum platform as the foundation of its messaging operations," said George Schlossnagle, CEO of Message Systems. "Many of the most engaging social networking activities, such as responding to photo posts or wall comments via email, rely on message-driven workflows. Fast-growth social media companies like Kaixin001 often find that conventional MTA-based systems can't scale or provide the consistent deliverability necessary to support these kinds of activities as the user base reaches critical mass. We're confident that with the Momentum platform in place, Kaixin001 will be able to overcome all these challenges, and do so at a much lower total cost of ownership."

"This agreement with Kaixin001 is yet another strong win in the China market for Message Systems and firmly plants the company as a preferred partner for growing social businesses," said David Harvey, Vice President of Business Development and Partners at Message Systems. "Additionally, the Momentum platform continues to be the first choice for messaging among the world's top social networking brands. We are very proud that our APAC team continues to secure strong wins in China."

The Message Systems Momentum platform is built for businesses poised for rapid expansion and in need of infrastructure support for carrier-grade messaging and consistent delivery. Ideally, high-volume email senders need the ability to tune and optimize campaigns and programs in real time in order to establish a good reputation with ISPs and avoid blocks, bounces and other deliverability problems. The Momentum solution, with native Adaptive Delivery, provides superior deliverability.

About Message Systems
The industry leader in messaging technology, Message Systems offers a family of software solutions and services that addresses the digital communications needs of today's most innovative companies. Telecommunications carriers, ISPs, marketing services providers, cloud computing firms and social media companies rely on Message Systems software to power the message-based communications driving their critical business initiatives. Message Systems solutions get billions of unique messages to the right place at the right time every day through the full range of channels: email, SMS text, MMS messaging and more. Founded in 1997, the company is headquartered in Columbia, Maryland. For more information, go to or call 877.887.3031

About Kaixin001
Happy Network ( is one of China's largest and most popular social networks. Ranked as the 13th most popular website in China in 2010, Kaixin001 launched in March 2008 and has enjoyed tremendous growth in the years since. The site's more than 100 million users rely on Kaixin001 for the full range of social networking activities, from photo sharing and blogging to music sharing and networking with friends. For more information, go to:

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