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KIXEYE Hires Media Veteran Neil Shepherd as Vice President of Customer InsightsMarketing and Big Data Industry Veteran Looks to Help KIXEYE Analyze and Deliver Targeted Consumer Content on a Global Scale (January 05, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 01/05/12 -- KIXEYE (www.kixeye.com), the most popular developer of hardcore games on Facebook, is pleased to announce that Neil Shepherd has joined the company in the newly created position of Vice President of Customer Insights. Neil and his team will be responsible for managing and analyzing user data, facts, and industry insights in order to improve user acquisition and gameplay of KIXEYE's successful online gaming titles.
Prior to joining KIXEYE, Neil served as the Vice President of Paid Media at Quinstreet, Inc., a leading online marketing company. At Quinstreet, Neil led a team in charge of purchasing and managing search, display and social media globally.
Neil also spent five years working for the global management consulting firm McKinsey and Company, where he consulted to many leading technology companies, banks and government institutions in the US and Europe on marketing, technology and business intelligence engagements. In total, Neil has over 15 years experience in the technology sector, and has also held positions at Oracle Corporation, and successful early stage technology companies.
Neil holds a bachelor degree in engineering from Cambridge University, UK and an MBA from Harvard Business School.
"At KIXEYE, we're focused on understanding our customers' needs in order to develop innovative online game titles that push the envelope," said Will Harbin, CEO of KIXEYE. "As one of the fastest growing game developers in the world, we are always on the lookout for ruthless innovators to help us deliver the most compelling gaming experiences online. Neil's unique background in big data and online marketing makes him the perfect selection for helping us create and improve our online games on a global scale."
"KIXEYE is one of the most successful developers in the world, delivering innovative and creative online titles to millions of gamers around the world," said Shepherd. "I look forward to working with the KIXEYE team to build the next generation of highly targeted online game titles."
Founded in 2007, KIXEYE is an online gaming company that plays to win. Responsible for popular titles like Backyard Monsters, Battle Pirates and War Commander, KIXEYE is the first developer to deliver proper game play experiences on social networks. The company is based in San Francisco and backed by Trinity Ventures, JAFCO and Lightspeed Venture Partners. For more information, please visit www.kixeye.com.
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