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KIXEYE Hires Game Industry Veteran Brandon Barber as Senior Vice President of MarketingVideogame Industry Veteran Looks to Help KIXEYE Create the Next Generation of Multi-Channel Online Games (December 13, 2011)
SAN FRANCISCO, CA -- (Marketwire) -- 12/13/11 -- KIXEYE (www.kixeye.com), the largest maker of online strategy combat games, is pleased to announce that Brandon Barber has joined the company in the newly created position of Senior Vice President of Marketing.
Before joining KIXEYE, Barber co-founded the online sports game developer Lionside, which was acquired by ngmoco in June 2011. At Lionside, Barber drove product and consumer strategy to create innovative sports franchises on Facebook, such as NBA Legend and Lionside Football.
Before founding Lionside, Brandon was the first Vice President of Marketing for Zynga, establishing their initial communication, brand and product marketing strategies. Prior to that he served as the Sr. Director of Global Online Marketing for Electronic Arts, where he played a critical role in developing the company's global online presence. During his six years at EA, Barber established key creative and distribution partnerships between EA and leaders in the music, television, video-on-demand, mobile, online and film industries.
"In order to continue crushing our competition, we need to bring in the best talent on the planet," said Will Harbin, CEO of KIXEYE, "Brandon fits that description. His track record of innovation, execution and entrepreneurialism will help us up our game as we develop the next generation of mind-blowing online combat games."
"KIXEYE is pushing the limits of what is possible in online gaming. They've moved beyond cutesy Facebook games targeting 45 year old housewives to create games that gamers can actually be proud of," said Barber. "Will and the KIXEYE team are showing the world that social games can engage users on a visceral and cerebral level. I look forward to being a part of that."
Founded in 2007, KIXEYE is an online gaming company that plays to win. Responsible for popular titles like Backyard Monsters, Battle Pirates and War Commander, KIXEYE is the first developer to deliver proper game play experiences on social networks. The company is based in San Francisco and backed by Trinity Ventures, JAFCO and Lightspeed Venture Partners. For more information, please visit www.kixeye.com.
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