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KISS Unleashes World's First Globally Social Fan Hub through Ortsbo

Engaging with users of every major social network, the KISS Army will converge in one all-inclusive social music destination, making 40 City Tour a World-Wide, Social Experience (July 20, 2012)

TORONTO, CANADA and LOS ANGELES, CALIFORNIA and NEW YORK, NEW YORK -- (Marketwire) -- 07/20/12 -- Intertainment Media Inc. (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) ("Intertainment" or the "Company") is pleased to announce that Legendary rock band KISS (www.kissonline.com) has tapped Ortsbo (www.ortsbo.com), the world's leading real-time experiential communications platform, to create the first globally social fan engagement platform, broadcasting fan communications worldwide for the band's 40-city summer tour, entitled: KISS Motley Crue The Tour 2012. Reaching fans in multiple languages, the platform will aggregate more than 17 social networks in a central platform at the social hub through www.kissonline.com with instant translation and real-time integration to Facebook, Twitter, Google+, YouTube, Flickr, Vevo, and more. The launch will effectively transform in-venue fan engagement during a live music performance into a global, social and merchandising experience.

A world first in music & fan communications, Ortsbo's revolutionary multilingual social network aggregator will enable the tour's on-site team, concert-goers, KISS members and fans worldwide to converse across language barriers, continents and all the top social networks. Built to transform the way audiences, musicians and staffers share live and static entertainment experiences, the new hub will serve as a global base for KISS fans, tour attendees and viewers around the world. Gathering data and statistics in real-time, the service will also collect invaluable information on its back-end for further refinement, development and perfection of the platform while creating unprecedented, niche audience information for advertisers and marketers to potentially tap as well.

"We're giving our fans a more powerful and meaningful way to communicate and engage with us while on tour. Every member of the KISS Army brings pride and power we share and with Ortsbo's technology we can reach anyone, anywhere, in any language through one single place on the web," said Paul Stanley of KISS. "No matter where our fans are or what native language they speak, now all of them can be part of the tour plus purchase tour merchandise through one easy platform."

Combining all forms of multimedia, chat and e-commerce, users can share photos, video, text, tweets, links and purchase merchandise through one all-inclusive portal, in the language of their choice. The ultimate international experience for music and concerts, Ortsbo's platform will centralize the global fan base of one of the world's most-renowned rock bands for a new experiment in defining the social music experience. The full experience will create a heightened fan loyalty coupled with a game-ified communication experience in one powerful online home.


"This unrivaled approach to combining more than a dozen social networks, real-time language services in up to 53 languages and fans of KISS, around their summer tour, may set a new standard in socially-powered music fandom," said David Lucatch, CEO of Ortsbo. "We are proud to elevate the sharing and socializing of music fans - the strongest form of emotionally-empowered communications - to a level never seen before, with the inclusion of merchandising opportunities."

In addition to the hub, Live Nation Merchandise has been tapped as a partner to power KISS fan shops and KISS merchandise sites with Ortsbo translation technology, bringing a gambit of must-have KISS items to a global audience in their native tongues. This end of the program enables globalized merchandising opportunities and expanded revenue opportunities for other partners, manufacturers, providers and more.

Other press release: http://www.prnewswire.com/news-releases/kiss-and-motley-crue---the-worlds-biggest-rock-bands-on-one-stage---the-tour-143559036.html.

About KISS

KISS remains one of the most influential bands in the history of rock and roll. As one of America's top gold-record champions, KISS has released 44 albums and sold more than 90 million albums worldwide. Decades of record-breaking tours around the globe have included high-profile appearances at Super Bowl XXXIII, the Winter Olympics in Salt Lake City, the Rockin' The Corps concert dedicated to our troops in Iraq and Afghanistan, and special guest appearance on the 2009 American Idol finale that boasted 30 million viewers and a 2010 Dr. Pepper Super Bowl commercial and advertising campaign in support of their Hottest Show On Earth tour.

The KISS legacy continues to grow, generation after generation. The unparalleled devotion and loyalty of the KISS Army to the "Hottest Band in the World" is a striking testament to the band's unbreakable bond with its fans, and just one of the reasons KISS was nominated for induction into the Rock n Roll Hall of Fame. KISS is currently in the studio recording "Monster", the follow up to their 2009 chart topping album "Sonic Boom" and preparing for a major world tour starting in summer of 2012.

For more information, please visit www.KISSonline.com and follow the band: @KISSonline.

About Ortsbo.com

With over 212 million unique users in over 170 countries and territories, Ortsbo (www.ortsbo.com) enables real-time conversational translation for more than 50 languages. Ortsbo's flagship product for social media supports global communications with instant translation capability and real-time, multi-lingual social media chat. Ortsbo's technologies support major social platforms including MSN, Google, Facebook, Twitter and Yahoo!, as well as all major desktop and mobile operating systems, browsers and devices. Ortsbo, based in Toronto and with offices in Los Angeles and New York, is a subsidiary of Intertainment Media (www.intertainmentmedia.com).

About Intertainment Media Inc.

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy and Magnum, with investments in leading edge technologies and social media platforms including theaudience.com. For more information on Intertainment and its properties, please visit www.intertainmentmedia.com.

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the unofficial market of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
MEDIA CONTACTS
Ortsbo Contacts:
Miller PR
Nicole Rodrigues
323-761-7239
Nicole@miller-pr.com

Ortsbo/Intertainment Media Inc.
David Lucatch
CEO
800-395-9943 / 905-763-3510
info@intertainmentmedia.com


Copyright @ Marketwire

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