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KABOOM S DOUG WERBY CREATES WEB FILMS FOR SCHWAB(November 06, 2008)
DMN Newswire--2008-11-6--With so much attention on financial health, Schwab has taken a fresh approach to address the issue of a sound fiscal future: a series of short profile films directed and edited by kaboom's doug werby.
The web films showcase the lives of unique but relatable people that have chosen to live life fully and have faced various financial challenges along the way. The idea behind the films is to prompt dialogue about creating a plan rather than outlining a specific methodology. "Thought pieces," explains werby.
Director werby and his team set out to create four profiles – interviews and lots of lifestyle b-roll – in two days. To start, werby interviewed over 80 people to narrow down to the handful of subjects, among them his neighbor Marc, who werby felt would be ideal for the project. "He has an interesting story and is super articulate. He thinks in broad strokes and can speak quickly and confidently so I knew he'd be right for the project."
The budget allowed for 35mm but werby and his DP Jordan Valenti suggested using three Sony HD EX3 cameras to allow for a combination of handheld, underwater, and stix shooting, along with slow motion photography that werby felt was integral to capturing the emotion of each subject. Downloading from the cameras to Final Cut Pro also allowed werby, a director/editor, to begin cutting the minute shooting stopped.
"This way of shooting and editing is a huge leap in production methodology," comments werby. "The Sony HD digital cameras produce footage that looks like film while being comparatively inexpensive. I was able to walk away from the set with my entire edit organized on hard drive. It allows for more material from which to work and the ability to access it immediately, as well as the comfort of knowing we shot all of the desired imagery."
The project was also rewarding for werby from a narrative standpoint and the wealth of creative freedom offered by the client. "Being able to tell a good story in a short amount of time without it feeling rushed can be a tall order but with the right support and planning it all comes together and is amazing," concludes werby, who provided extensive concepts and storyboards to the client, "I appreciated Schwab's confidence in our story development and production and being a real partner in a crafting these portraits."
For press viewing only:
Client: Charles Schwab
Title of Spots: Transitions, "The Real Retirement Campaign"
Production Company/city/state: kaboom productions / San Francisco / CA
Director: doug werby
DP: Jordan Valenti
Executive Producer: lauren schwartz
Producer: Michele Owen
Client/city/state: Charles Schwab / San Francisco / CA
CW: Scott Storrs
Account Manager: Angie Luizza
CD: Paul Cuneo
AD: Nina Harris
Interactive Producer: Kevin Cambell
Editorial Company/city/state: Ballistic Pictures/ San Francisco / CA
Editor: doug werby
Executive Producer: Lori Joseph
Music Company/city/state: Music Orange / San Francisco / CA
Producer: Blaise Smith
Audio Post: Slate Run
Mixer: Jay Shilliday
Related Keywords:kaboom, schwab