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K Street Post Utilize Quantel eQ for HD USO SpotsWashington Post house exploits Quantel?s Resolution Co-existence (February 22, 2006)
Paul London, President and eQ artist of Washington DC-based boutique editorial and design house, K Street Post, has just completed six high-profile HD Public Service Announcements (PSAs) for the USO (United States Service Organization). The USO is the nonprofit, private organization that provides morale, welfare and recreation-type services to the US men and women in uniform around the world.
This is the first campaign that the USO has shot and finished in Hi-Def. The ads are airing throughout 2006 and were produced by creative director, Rich Park, for the ad agency Williams Whittle Associates, Alexandria, VA. In addition to more than half the footage being shot in HD using the Panasonic Varicam, the other half came to London in various formats. Some of it was news footage from hurricane Katrina supplied by the Coast Guard and other stock footage was supplied by the US Army and USO tour photographers.
One particular challenge cropped up when some of the source material turned up with major color anomalies. ?I had to do extensive color correction on a couple of shots that had a sepia tone to them. I couldnt get the original clips and I was working off of a sub-master, said London. ?The eQ was great for going back in and restoring color in selected areas. I had to restore blue sky, flesh tones and a helicopter, and then match the shots to the rest of the footage.
Ian Kach, who shares space with long-time friend London, provided voice-over recording services and audio sweetening for the spots. The PSAs comprise six English and six Spanish versions at various lengths, which include :90, :60, :30, :15, and :10. The spots depicted the theme: ?In times of war, in times of disaster, in times of peace, in times of danger, in times of joy and in times of pain the USO is always there. In the past three years the popular PSAs have passed $70 million in air time?a record for PSAs in the US according to London.
?The eQ works so perfectly and so quickly that you get to the point where it disappears, said Rich Park, Creative Director for Williams Whittle Associates. ?Theres never a problem and never a time where youre asking ?how long is this going to take to render. It all works so well you just take it for granted.
About K Street Post
K Street Post, Inc. is a post-production boutique serving the Washington DC area production community. It is located in the heart of Washington, DC and provides high definition and standard definition post production services. K Street Post works with ad agencies and PR companies, broadcasters, local producers, production companies, associations and corporations. The company specializes in HD and SD TV commercials, PSAs, station promos, corporate presentations and documentaries. Call 202.429.1925 or visit www.kstreetpost.com
Quantel is dedicated to creating the most powerful and efficient tools for content creation and production in the digital age. Quantel systems combine industry-leading performance with total scalability in both hardware and software across post production, graphics, digital intermediate, news and sports production for multiple resolution, team-working environments.
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