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Just in Time for Holiday Shopping, Business Guide Book for Social CommerceLIKE MY STUFF: Social Commerce Guide to Monetizing Facebook Fans by Dr. Natalie Petouhoff (December 06, 2011)
BEVERLY HILLS, CA -- (Marketwire) -- 12/06/11 -- With holiday shoppers looking for deals, author Dr. Natalie Petouhoff launches an ebook, "LIKE MY STUFF." The book helps brands understand how to monetize their social network on Facebook via social commerce.
Businesses are challenged by getting a return on the investment they have put into Facebook and other social media channels. As the world's largest social network, there is huge potential for businesses to monetize Facebook fans -- if they do it right.
Dr. Natalie states, "Whether businesses figure out the difference between social network commerce and eCommerce may make or break the ability of businesses to monetize social media. There is a delicate balance of providing valuable interactions and pushing products. But this difference may escape most businesses who don't heed the new rules of social networking commerce covered in my book, especially in their haste to monetize holiday shoppers."
Done well, word-of-mouth marketing in social networks is the secret to higher conversion rates and increased revenue. Dr. Natalie's book has dozens of examples of how small as well as large brands, like Best Buy, Delta Airlines, 1-800 Flowers, Rachel Roy, Levi's, JCPenney's, Sliver Kandi, Mighty Tea Leaf, Starbucks, Victoria's Secret, Chile Monster, iTunes, Pantene, Macy's, the NBA, Wet Seal, Old Spice, Diapers.com, Adult Swim, Warner Brothers, Avon mark., Jennifer Lopez, Lady Gaga, Justin Bieber, Michael Jackson and Rhianna, Old Navy, Ettitude, PlayStation and Target, are making Facebook Main Street USA.
To download/purchase: "LIKE MY STUFF" by Dr. Natalie Petouhoff on Amazon.com.
Reporters, journalist and bloggers, please contact us for a press copy.
Follow Dr. Natalie in Social Media:
Dr. Natalie's Facebook Store
Book: Like My Stuff: How to Monetize Your Facebook Fans With a Store on Facebook
Author Dr. Natalie Petouhoff's BIO
Dr. Natalie, a former social media Forester Analyst, heads up the Social Media Executive Education Division at UCLA and is President of the Social Media Club Los Angeles. Her experiences as an Ad Agency executive and management consultant provide unique business insights that she shares as an accomplished keynote speaker, quoted expert and featured guest expert on TV and radio.
Dr. Natalie helps companies understand how social media affects the bottom-line and create executable strategies that provide real business value. She does this by benchmarking the "As Is" state of social media initiatives and compares them to "Could Be" via best practices. With this insight, businesses can create a world-class social media and digital presences and monetize their investments. Dr. Natalie wrote the world's first social media ROI calculator.
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