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Jumptap Unveils tapMatch, Industry's Most Advanced Mobile Advertising Pay per Click Performance Marketplace

Superior Targeting Capabilities Deliver the Most Relevant Keyword-Based Search and Display Advertising for More Effective Campaigns (April 14, 2009)

CAMBRIDGE, MA -- (Marketwire) -- 04/15/09 -- Jumptap, the leading mobile advertising solutions provider, today announced tapMatch, its pay-per-click (PPC) performance mobile ad marketplace. Brand and performance marketers bid on keywords and categories to run ads that appear on mobile web pages, above search results and in applications including iPhone. Combined with the power of advanced search technology for contextual targeting, advertisers can maximize performance by reaching consumers searching for or browsing mobile content.

Reach, Relevance and Higher ROI for Advertisers

To date, PPC marketplaces have only been able to reach a wide audience with little to no targeting. The advanced targeting intelligence that powers tapMatch, builds audience profiles from multiple sources including search queries, context, and click through history, to match the most relevant ad messages to each mobile consumer. Advertisers maximize performance by targeting keywords, categories, location, demographics, mobile carrier, publisher and mobile handsets including Blackberry® and iPhone. Reaching qualified mobile audiences with highly targeted, relevant ads elicits strong consumer engagement, increased click through rates and higher conversions according to early testers of the tool.

"tapMatch is entirely geared towards performance advertising and delivers ROI beyond what our clients expect: quality traffic, superior relevance, higher CTRs, conversion rates and profits," said Brennan Hayden, Vice President of WDA, a firm specializing in providing mobile performance advertising planning and execution. "In addition, Jumptap listens to our needs and ideas, and it shows in the user interface and in the excellent personal service we receive from their staff."

Easy to Get Started

tapMatch grants easy entry into the rapidly-growing mobile advertising industry. The intuitive interface makes it simple to start an ad campaign, upload text and graphic banner campaigns, configure and manage targeting options, track campaign performance and generate reports. Ads are priced and served by auction and advertisers only pay when consumers click on their messages.

Quality Trusted Mobile Marketplace

Ads run across a comprehensive set of categories including automotive, careers, finance, fitness, and health, enhanced by keyword search parameters. In comparison to typical pay per click marketplaces, buys in the Jumptap mobile marketplace elicit higher engagement and a higher return on investment, as premium branded content sites have a greater impact on key metrics such as increased click through, awareness, consideration, and purchase intent than generic mobile ad networks.

"Savvy marketers worldwide are moving their marketing spend to where it matters most -- in front of mobile consumers seeking relevant content and immediate gratification," commented Paran Johar, CMO of Jumptap. "tapMatch is setting new standards for CTRs, conversions, and efficient cost per acquisition for advertisers worldwide. The mobile advertising market has reached a new phase of maturity where targeting is now essential and tapMatch uniquely delivers a system that best matches advertisers to their desired audience at their precise moment of intent."

Opportunity, Revenue, and Flexibility for Publishers

tapMatch gives publishers the ability to monetize their mobile properties, enabling those who do not have their own resources the ability to develop advertising sales programs. It provides tools to easily manage the types of ads that appear on a site and ensures ad quality. The graphical ads create a better user experience that results in higher responses. The performance keeps advertisers coming back, driving fill rates and effective CPM. Publishers can also optimize their yields by using performance to back fill their premium CPMs. Jumptap uniquely offers the combination of premium and performance advertising, ensuring the best ads will fill a site, and that publishers will realize the highest potential revenue from their mobile properties.

Sign up for tapMatch is available at

About Jumptap

Reaching over 170 million mobile subscribers through partnerships with 17 mobile operators and numerous content publishers, Jumptap's comprehensive search and advertising solutions benefit the whole mobile Internet ecosystem: Jumptap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. For more information, please visit

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Julie Ginches

Copyright @ Marketwire

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Related Keywords: PPC, Pay per click, mobile ad marketplace, performance advertising, mobile advertising, , Marketwire, Apple Computer, Internet Technology, Internet,

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