Jumptap, the leading provider of mobile advertising solutions and largest mobile ad network, today announced that it will implement a new platform feature that enables mobile consumers to manage their own profiles for a more personalized brand experience. The new feature -- scheduled for release mid-year -- is an industry fi....." />
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Jumptap Evolves Largest Mobile Ad Network for "Age of Consumer Intelligence"

Leader in Mobile Advertising Will Enable Consumers to Manage Their Own Profiles for a Better Experience With Advertisers (April 21, 2010)

CAMBRIDGE, MA -- (Marketwire) -- 04/21/10 -- Jumptap, the leading provider of mobile advertising solutions and largest mobile ad network, today announced that it will implement a new platform feature that enables mobile consumers to manage their own profiles for a more personalized brand experience. The new feature -- scheduled for release mid-year -- is an industry first, advancing Jumptap's lead in providing superior performing advertising solutions powered by "consumer intelligence." It also signals a mobile advertising market shift, away from an increasingly siloed world of competing mobile advertising platforms to a single, open platform with the consumer in control.

Jumptap provides the deepest level of consumer intelligence available on the market today -- providing the best experience for the consumer, which in turn delivers the highest advertiser ROI and superior publisher yields.

"In the near future, there will be only one advertising platform that matters -- the one driven by consumers," said Dan Olschwang, President and CEO of Jumptap. "We've built the leading independent mobile advertising marketplace by doing the right thing -- enabling publishers, advertisers, and developers to engage with consumers in the most effective, efficient, and transparent manner. Now we are taking the next step in the natural evolution of mobile -- by providing consumers the ability to not just opt out of the system, but to explicitly tell brands what they want and when they want it."

Mobile in the Age of Consumer Intelligence

Today there are 3.6 billion people with mobile devices, half the population of the entire planet. A constant companion, the mobile device merges both personal and business activities, gathering the most comprehensive insight into a consumer's entire life. The world is changing as the device becomes the primary access point to the Internet, creating the largest paradigm shift ever seen. For marketers, the shift is unparalleled as traditional media collapses. In many marketing situations and in some countries, mobile will be the main medium to reach consumers -- requiring mobile ad networks to rethink how they work with partners and consumers to deliver the most relevant advertising and highest value.

For mobile advertising to be successful, it must be personalized and relevant for the 24/7 consumer, for whom the mobile device is a central part of life. Ad networks need to tap into the consumer intelligence housed within the device and from their partners. The better a mobile ad network understands consumer intelligence -- the higher the engagement and response rates, which in turn delivers higher publisher yields and better advertiser ROI.

Jumptap's solutions are powered by consumer intelligence in a few unique ways. First, the company has the most sophisticated proprietary mobile search and advertising technologies and algorithms. Second, with the upcoming inclusion of consumer-managed profiles, Jumptap will be in a position to match the right ad to the right person at the right time with unprecedented precision. Jumptap firmly believes consumer intelligence is and will continue to be its leading differentiator and is committed to giving consumers the most advanced, transparent controls to tell brands what they want.

Critical to the success of this new program are the controls that Jumptap will provide to consumers. "Because the phone is fast-becoming the central device for everything personal, privacy, security and transparency will become key," said CMO Paran Johar. "Consumers will become more selective about brands they want to do business with, and trust and privacy will guide their choices. We've built our platform on this very principle, and we will continue providing consumers with the highest levels of privacy and security so that advertisers can deliver the content consumers value."

An Evolving Platform

The consumer profile is the latest feature in an evolving platform. Built upon deep industry relationships and a rich portfolio of patented technologies, Jumptap's platform has distinguished itself in the mobile advertising market offering the broadest reach, highest quality inventory, flexible buying choices and innovations, including:

* A Unique, Flexible Ad Buying Model. Advertisers can purchase CPM, CPC or both. This enables the ability to leverage numerous market efficiencies and custom-tailor their mobile buys.

* The Industry's Most Innovative Ad Units. Banners, video and Web interstitials, configurable click through actions, tap to video, tap to audio, scrolling shakable, take over branding, location aware, in-ad commerce links, and more. Jumptap has the most complete ad product offering to more effectively drive consumer engagement and increase response rates. Today Jumptap also announced (see related release) the industry's first Unified Rich Media Platform that delivers the market's broadest set of rich media ad units available today -- for both the mobile Web and in apps -- all from one network.

* Technology Leadership Across all Facets of Marketplace Development. Jumptap is dedicated to technology innovation as evidenced by its growing intellectual property portfolio. The company leads marketplace developments with a focus on continual refinement of yield optimization, delivery algorithms, audience discovery, unbiased cross platform support and self service excellence.

* Content and Audience Segments. Jumptap offers the broadest reach available on the market today, including the largest inventory of carrier portals, premium choice sites, and apps across the widest array of platforms and interfaces (e.g., Blackberry, Android, iPhone, iPad). As a result, advertisers are free to focus on the two values that matter most to them -- reach and engagement -- regardless of the device or mobile operating system. Jumptap offers a mix of content channels like sports, finance, automotive and audience segments such as soccer moms, mainstream males, and household decision makers, enabling advertisers to more efficiently and effectively pinpoint their markets.

About Jumptap
Jumptap operates the largest independent premium mobile advertising network in North America, offering the largest unique user footprint with a penetration of approximately 55 million unique visits a month in the U.S. alone. Jumptap leverages its highly advanced algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.

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