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Jumptap Announces Mobile Ad Industry's First Unified Rich Media Platform for Mobile Apps and Web

Partners With Medialets & Crisp Wireless to Deliver Open Platform With Industry's Broadest Set of Rich Media (April 21, 2010)

CAMBRIDGE, MA -- (Marketwire) -- 04/21/10 -- Jumptap, the leading mobile advertising solutions provider and largest independent mobile ad network, today partnered with Medialets and Crisp Wireless to create the industry's first Unified Rich Media Ad Platform that delivers the broadest array of highly engaging, rich media ad units for mobile apps and the mobile Web. The combination of these leading mobile ad providers increases the value of mobile apps and sites while providing advertisers with the most engaging mobile campaigns. This advancement gives advertisers and publishers a single point from which to run diverse rich media ad units across multiple devices, technology platforms, browsers and publishers -- all from one ad network. In addition, Jumptap's published open standards allow any rich media provider to plug into its ad network.

"Advertisers have an opportunity to capitalize on the personal, always-on nature of mobile devices with rich media ad units designed to interact and capture the minds and hearts of its users," stated Adam Soroca, Chief Product Officer and General Manager of Jumptap. "Rich media campaigns are proven to drive higher levels of user engagement, more than any other media, with demonstrated increases in message lift association and higher CTRs."

Broadest Array of Rich Media Choices

The Unified Rich Media Platform offers various new and creative formats to capture attention such as: banners, video and Web interstitials, configurable click through actions, tap-to-video, tap-to-audio, scrolling shakable, take-over-branding, location-aware, and more. The ad units are designed to retain the experience within the app or on the mobile site. Publishers and advertisers will now have simple and easy access to Jumptap's premium mobile ad network, greatly expanding an advertiser's campaign reach and increasing a publisher's fill rates and eCPMs. Jumptap will initially be offering its unified rich media support on mobile Web sites and with an iPhone SDK. Android and iPad rich media support will be coming soon. To view the gallery of ads please visit:

"Brands are willing to make a deeper financial investment for the highest engagement opportunities, rapidly accelerating demand for these interactive innovative units," said John Swafford, President, Swafford & Company Advertising. "We've seen rich media campaigns generate a 10% - 30 percent increase in engagement. Jumptap's new platform should make it easy to implement rich media into our mobile campaigns."

"Being able to offer the broadest array of high performing rich media makes us more attractive to advertisers and increases the value of our ad inventory," said Micah Adler, CEO and Founder of Fluent Mobile, Inc. "Relevant and engaging interactive ads are what drive successful mobile campaigns and what keeps advertisers coming back again and again."

About Jumptap
Jumptap operates the largest independent premium mobile advertising network in North America, offering the largest unique user footprint with a penetration of approximately 55 million unique visits a month in the U.S. alone. Jumptap leverages its highly advanced algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. For more information, visit or follow us on

About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, Warner Brothers, Intel, IBM and Estee Lauder have utilized Crisp Rich Media ads. Crisp Publisher Partners include Discovery Communications, A&E Television Networks, Fast Company, Inc., Hearst Corporation, and others. For more information visit:

About Medialets
Medialets, the most widely-deployed rich media advertising and analytics platform for mobile, enables publishers, developers and advertisers to deliver highly engaging and exceptionally measurable ads into iPhone, iPad and Android applications. Medialets' one-of-a-kind 'asynchronous' ad delivery technology enables delivery of the most compelling, measurable rich media even when the user is offline, while its Universal SDK offers the most flexible ad monetization platform for publishers. Clients include The New York Times, The Washington Post, NPR, Variety, Pandora, and more. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit, email [email protected], and follow Medialets on Twitter @medialets.

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Media Contact for Jumptap
Eric Doyle
The Conversation Group
[email protected]

Crisp Wireless
Alexis Wilson or Miko Mercer
[email protected]

David Barkoe
[email protected]

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