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Jumptap Adds Video to Leading Independent Mobile Ad NetworkProvides Advertisers With the Most Comprehensive Array of Mobile Advertising Solutions (June 09, 2010)
NEW YORK, NY -- (Marketwire) -- 06/09/10 -- Mobile Marketing Forum - Jumptap, the leading provider of mobile advertising solutions, today announced the addition of video to its premium mobile ad network. A pioneer in mobile advertising, the addition of video uniquely positions Jumptap as the only network to offer all mobile advertising solutions including search, display, rich media, video and in-app advertising -- all from one platform. In addition, Jumptap is also announcing a technology partnership with iVdopia for pre-app interstitials and Limelight Networks, Inc. (NASDAQ: LLNW) for in-stream video, including pre roll, mid roll, post roll.
Higher Engagement. Better Response Rates.
Mobile video users grew by 57 percent to 17.6 million people year over year, driven largely by the growth of smart phones. Currently, U.S. consumers spend an average of three hours and 37 minutes each month watching video on mobile phones(1). Mobile video ads deliver an emotionally engaging sight, sound and motion experience, which has been proven to dramatically increase ad awareness, message association, and purchase intent. This presents advertisers with a significant opportunity to connect with consumers through an engaging, effective mobile advertising medium that drives deeper engagement and delivers higher ROI.
"The addition of video mobile advertising reinforces our commitment to deliver the most engaging experiences to mobile consumers, first through consumer intelligence -- our unique ability to deliver the most relevant ads, and second, through the most innovative ad formats that foster interactivity and engagement," said Paran Johar, CMO of Jumptap. "This translates to giving advertisers the broadest array of creative and targeting options that deliver the highest ROI which in turn delivers the highest yields to publishers."
Broad Reach. Engaging Formats.
The Jumptap Premium Ad Network delivers the broadest reach and highest quality video ad inventory including 50+ million monthly impressions from premium publishers and applications including Mobi TV, MSNBC, Best of YouTube, iBasketball, iBowl, Movie Challenge Lite, and MovieFX. Advertisers can reach audiences across a broad array of content categories including entertainment, utilities, games, music, news, sports, and a wide range of devices including Android, BlackBerry, iPhone, iPad, and iPod Touch. Jumptap also offers comprehensive creative management and sophisticated campaign analytics.
The most complete array of ad formats are available including:
- click-to-video (or tap-to-video),
- video interstitials (which can run either before an application loads or in between content sections), and
- in-stream video ads (pre, post, or mid-roll).
"Video offers a captivating and personal vehicle for brand message distribution," said Katelyn Nugent, Emerging Media Specialist at Mullen mediahub. "It elicits some of the highest CPMs because it allows for an intimate one to one relevant experience at a time when the consumer is the most focused and receptive to messages."
"Mobile video is coming into its own and is proving to be a valuable part of the marketing mix," said Joy Liuzzo, Senior Director of Marketing & Mobile Research at Insight Express. "The brand impacts we're seeing in mobile video are on par with Mobile Internet and SMS, both of which are more established mediums. In particular, mobile video is showing a strong impact with Brand Favorability. With an increase of 13 percentage points, compared to 12 percentage points for Mobile Internet and 7 percentage points for SMS, mobile video is demonstrating promise as a way to move the important brand favorability measure."
For more information on Jumptap's video ad solutions, please visit http://www.jumptap.com/mobile-video. The interstitial and in-stream video ad solutions will be available by end of June 2010.
(1)Source: Nielsen Three Screen Report, Q4 2010
Jumptap operates the largest independent premium mobile advertising network in North America, offering the largest unique user footprint with a penetration of approximately 63 million unique visits a month in the U.S. alone. Jumptap leverages its highly advanced algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
About Limelight Networks, Inc.
Limelight Networks, Inc. (NASDAQ: LLNW) provides on-demand software, platform, and infrastructure services that help global businesses reach and engage audiences online or on any mobile or connected device, enabling them to enhance their brand presence, build stronger customer relationships, optimize their advertising, and monetize their digital assets. For more information, please visit http://www.limelightnetworks.com or follow us on Twitter at www.twitter.com/llnw.
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