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JumpTap Unveils ADtap for Publishers

Offers Fastest Growing Marketplace of Advertisers and Exclusive Premium Publishers to Optimize Revenue From Online Mobile Media Properties; Offers Turnkey Solutions and Services for Turning on Mobile Revenue Engine (December 08, 2008)

CAMBRIDGE, MA -- (Marketwire) -- 12/08/08 -- JumpTap, the leading mobile search and advertising solutions provider, today unveiled ADtap(TM) for Publishers. The solution offers mobile publishers, media companies and iPhone application developers a powerful means to monetize their traffic and streamline sales to brands and agencies. It gives advertisers the most effective ways to reach consumers on premium mobile websites and properties.

Mobile advertising is an increasingly attractive channel for advertisers as they struggle to attain the personalized targeting and interactive engagement with consumers that traditional media such as print, TV and radio can't deliver. With 3.4 billion wireless phones worldwide versus 1.5 billion TVs and 1.1 billion PCs, the mobile opportunity only continues to grow. With mobile browsing up 89 percent from last year and page views up 126 percent(1), targeted mobile advertising has become a key strategy for numerous publishers, knowing content that squarely fits a reader's lifestyle, interests and mobile habits is the most effective form of communication with the consumer.

ADtap for Publishers makes it easy to connect and engage with consumers through the following:

JumpTap Premium Mobile Ad Network -- Publishers in the network benefit from brands looking to connect to millions of mobile consumers through targeted mobile advertising. Advertisers can run ads across a comprehensive set of premium mobile channels including 10 different audience segmented packages including entertainment, finance, news, reference, sports, lifestyle, social networking, travel, and games. In comparison to typical ad networks, media buys across the JumpTap Premium Mobile Ad Network elicit higher engagement and a higher return on investment, as branded content sites have a greater impact on key metrics such as increased click through, brand awareness and purchase intent than generic mobile ad networks.


Of 2.3 billion total available monthly impressions, the JumpTap Premium Mobile Ad Network attracts more than 26 million unique users with over 450 million premium page views per month. The iPhone, which has experienced rapid growth across JumpTap's ad network, offers over 260 million monthly premium impressions. The quality reach found within the network cannot be duplicated with other networks as many publishers have chosen JumpTap as their exclusive third party sales partner.

Third party exclusives include:

NBC.com, BravoTV.com, SCIFI.com, astrology.com, E! Online, Currency, Citizen Sports (Sportacular), LimeLife, ScoreMobile iPhone Edition, SportsTap, Showtimes, and Sudoku (Free).

Other recent additions to the JumpTap Premium Mobile Ad Network also include:

-- Media Companies MSNBC, NBA, AOL, Ask.com, Fox News & Business, and Kargo (includes MotorTrend, Tiger Beat, Shape, US Magazine); -- Mobile Content Companies Hands-On Mobile, MocoSpace, and Verve Wireless; -- Leading iPhone web and client applications including AroundMe, BlackBook, Loopt, Mobile News Network Powered by AP, Shazam, and SnapMyLife.

"We are excited about our relationship with JumpTap," commented John Najarian, Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group. "We chose to partner with them because we are impressed with the premium performance mobile network they have put together as well as their go to market strategies, operator relationships, targeting intelligence and partnerships with high profile brand advertisers."

tapLink(TM) -- At the core of the solution is the tapLink Platform that builds targeting intelligence from multiple sources including search queries, browsing history, demographic and location data. It protects the audience segments while serving the most effective and relevant ads across the network. JumpTap is committed to developing the critical relationships necessary to create the most targeted audience channels as demonstrated by its large footprint across 18 global operators.

"Our focus is to align ourselves with high quality publishers to maintain an inventory that is relevant to users and advertisers," states Paran Johar, CMO of JumpTap. "Inventory quality and effective targeting are critical factors necessary to create a positive user experience, where the ad is actually viewed as valuable content. Our technology leverages data from multiple sources to deliver the relevant ads that in turn drive higher effective yields for publishers."

For early stage publishers, who do not yet have their own mobile systems, JumpTap provides the full outsourcing of mobile advertising operations to increase speed to market and to monetize their impressions immediately. Partner programs also include reciprocal remnant advertising across other member sites to increase visibility and drive traffic. In addition to our direct sales force, ADtap can seamlessly integrate and manage multiple third party ad networks for high volume publishers seeking to backfill remnant inventory.

"We pride ourselves on the quality and reach of our publishers," added Johar. "We help drive traffic to their mobile properties, ensure they generate revenue, and deliver high quality advertisers who know we produce results."

About JumpTap

Reaching over 170 million mobile subscribers through partnerships with 18 mobile operators and numerous content publishers, JumpTap's comprehensive search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. For more information, please visit www.jumptap.com.

(1) M:Metrics

Media Contact:
Julie Ginches
+1 617-460-2330
julie.ginches@jumptap.com


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