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July Systems Named Finalist in Four Categories for the Coveted Mobile Excellence Awards 2011

July Systems, the Leading Provider of Cloud-Based Mobile Platform, Announced That Four of Its Applications -- Unilever Cornetto, Univision Marcador, PGA Tour & ESPN Goals -- Have Been Nominated for the Mobile Excellence Awards This Year (November 15, 2011)

LOS ANGELES, CA -- (Marketwire) -- 11/15/11 -- July Systems, the leading mobile platform provider, today announced that four of its marquee mobile services have been named finalists for the Mobile Excellence Awards this year. The Mobile Excellence Awards (MEA) is one of the most prestigious and influential awards honoring excellence in mobile entertainment and technology. The following mobile services from July Systems have been nominated for the 2011 awards.

  • Unilever Cornetto Mobile Site for Best Community/Fan Content
  • Univision Marcador App for Best International
  • PGA Tour Android App for Best Content Extension Made for Mobile
  • ESPN Goals for Best International

The winners will be announced on December 5th, 2011 at an exclusive awards program in Los Angeles.

"We are honored to be acknowledged for some of the innovative applications that we have been able to bring to the market this year," says Julian Philips, VP - Marketing, July Systems. "This is a strong validation of Mi™ Platform's ability to enable innovation & rich user experiences, maximize market reach & create a visible impact for the business." July Systems had won the 2010 MEA for its mobile internet service designed for the International Premier League (IPL) last year.

July Systems' Mi™ Platform is a cloud-based mobile platform that enables companies to build, run and manage mobile application -- easily and cost effectively. The platform enables rich user-experience via its unique modules-based architecture & delivers optimized content across thousands of devices ranging from touch-screen smart phones, tablets to popular Web-enabled feature phones. Mi™ Platform encompasses visual design tools for marketers, development environment for technical teams and a management dashboard that empowers different stakeholders to continuously monitor and measure their services. With some of the largest global brands across media, entertainment, sports and retail segments relying on Mi™ Platform for their mobile presence, it is increasingly being recognized as a powerful and versatile mobile platform delivering values across multiple verticals and segments.

Links: (mobile site)

About July Systems
July Systems is a leading mobile application platform provider to businesses worldwide. Mi™ Platform, a cloud-based mobile platform, allows companies to build, manage, market and monetize rich mobile applications quickly and effectively. Over 100 of the world's largest brands use Mi™ Platform to deliver billions of transactions to over 100 million users globally. July Systems has offices in New York, Los Angeles, and Bangalore. For more information, visit us at

Mi™ Platform is a registered trademark of July Systems in the United States and other countries.
*All third-party trademarks are the property of their respective owners.

About Mobile Excellence Awards

The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to

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