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Joseph Peixoto joins REAL D

REAL D Readies for global expansion with addition to executive team (May 12, 2005)

REAL D, a leader in the delivery of premium digital 3D entertainment, announced today that former United Cinemas International (UCI) President and Chief Executive Officer Joseph Peixoto has joined the company as President of Worldwide Cinema, REAL D, where he will manage relationships with exhibitors, studios and content creators. Peixoto will also be responsible for expanding REAL Ds cinematic footprint globally as the company works towards its goal of converting more than 1,000 theaters to REAL D theaters by 2006.

As a recognized leader in the entertainment community, Peixoto was name ?International Exhibitor of the Year by Cinema Expo International in 1999. While at UCI previously owned by Paramount Studios and Universal Studios Peixoto led the expansion of the company to 12 territories operating more than 1,100 screens, including most countries in Western Europe, Brazil and Japan. Prior to UCI, Peixoto served as President of Famous Players, a Canadian theater chain.

?Joseph is heralded for his forward?thinking strategies that have shaped the cinematic landscape, said Michael V. Lewis, Chairman, REAL D. ?As theater owners, content creators and studios convert from analog to digital cinema, Josephs appreciation of how technology can advance the exhibition industry makes him an excellent addition to REAL D.

?Im eager to help shepherd the next cinematic evolution as part of the REAL D team, said Peixoto. ?REAL D will help exhibitors meet tomorrows challenges by further differentiating the out-of-home movie-going experience.

REAL D provides exhibitors with a variety of solutions for the delivery of premium digital 3D content, including movies; presentation of alternative programming, such as live concerts and sporting events; and, high-impact advertising. Because REAL Ds proprietary stereoscopic hardware and software integrates seamlessly with Digital Cinema Initiative (DCI) complaint projectors, exhibitors avoid the cumbersome and costly technology associated with traditional, analog delivery of 3D content. As part of REAL Ds licensing partnership with exhibitors, REAL D provides and maintains all equipment necessary for the flawless delivery of 3D content.

Most exhibitors prefer REAL Ds elegant and easy-to-use solution that allows the highest quality stereoscopic content to be played using a single digital projector and passive polarized glasses that are lightweight and styled like sunglasses. As the inventor and worlds leading manufacturer of shutterglasses, REAL D also provides exhibitors with 3D technology that uses active polarized lenses.

About REAL D
REAL D provides premium visual experiences through the pioneering and delivery of advanced visualization technologies for use in entertainment, marketing, science, research and other industries. REAL D is the first company to provide the entertainment industry with a multitude of solutions for the delivery of unsurpassed stereoscopic experiences capable of reaching sizeable audiences. With REAL Ds recent acquisition of StereoGraphics, the world's leading inventor, manufacturer, and supplier of stereoscopic hardware and software, it is poised to bring a multitude of mission-critical technologies currently used by companies like NASA, Pfizer, BMW, General Motors, Mercedes-Benz, SEGA and Boeing to the entertainment industry. REAL D is headquartered in Los Angeles with R&D and manufacturing operations in San Rafael, Calif.

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Related Keywords:REAL D, Joseph Peixoto, 3D entertainment, digital 3D content, stereoscopic, Digital Cinema Initiative, digital projector, polarized glasses, StereoGraphics,


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