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Jivox Launches Active Mobile Pages to Increase Interactivity and Boost Conversion of Smartphone Ad Campaigns(April 10, 2012)
San Mateo, California (PRWEB) April 10, 2012
Jivox, the leading multi-screen interactive video advertising technology company, today unveiled new mobile features to its platform that enables mobile-optimized landing pages for any multi-screen video ad campaigns targeting smartphones. As the first platform to introduce rich interactive landing pages to mobile and social media ad campaigns, Jivoxs new set of advanced layout tools allows device-independent active mobile pages (AMP) for smartphones to be developed quick and easily. These AMPs can be delivered on a variety of iOS and Android-based smartphones making it easier than ever for advertisers and brands to create mobile-optimized landing pages that improve user engagement and optimize lead generation.
We understood early on the impact smartphones and tablets were going to have on the advertising industry and have been dedicated to ensuring our technology is focused on propelling brand creativity on mobile devices, said Diaz Nesamoney, CEO and founder of Jivox. Our platform has supported tablet devices for quite some time, but the newest enhancement to our smartphone capabilities for our video ad platform demonstrates our continued commitment to innovation in the mobile space, enabling advertisers to reap the rewards of smartphone engagement.
According to a recent analyst report, by 2015 more U.S. internet users will access the Web through mobile devices than PCs. Therefore the experience a viewer has with advertisements displayed via mobile is critical to the success of a campaign. Seventy-nine percent of companies using online advertising do not have mobile optimized landing pages, making it extremely difficult for visitors to view content delivered through an ad and almost eliminating the immediate effectiveness of the ad.
The rapid adoption of smartphones has been astonishing and brand advertisers are trying to figure out how to best utilize the platform to increase sales. Not being able to optimize mobile landing pages has been a huge issue, said Jack Hallahan, VP of Mobile Innovations at Mojiva. The new mobile capabilities offered by Jivox are a big plus for brands that want to maximize performance of their campaigns across mobile devices.
Jivoxs new capabilities are solving this problem by automating the optimization of mobile landing pages for any multi-screen video ad campaigns with interactivity and engaging ads. By creating AMPs, advertisers can heighten interactivity by providing the viewer with a content-rich landing page rather than a general brand Web page. For example, viewers can locate the nearest store, register for a promotion, share or join via a social network, or contact the vendor for further information. Providing interactive and engaging ads that lead to a mobile landing page results in better conversions, improved user experience, higher levels of engagement and improved brand experience.
New mobile capabilities of the Jivox video ad platform include:
- Rich media capabilities: Improves viewer experience with rich media capabilities including video, animation, images, logos, etc. without streaming issues.
- Smart sizing: Preserves the visual look of the page and automatically switches from flash to HTML5 on non-flash phones and supports both landscape and portrait layouts.
- Third-party and multi-device support: Supports Omniture, DFA and other third-party tracking for impressions, interactions and conversions. It also provides full support for iPhone and Android smartphones that increases flexibility for advertisers. Mobile interstitial ad units are also supported, enabling smartphone ads to be embedded within mobile application pages or between levels of mobile games.
- Easy to use: New layout tools enable custom mobile ad units to be quickly and easily created using a rich graphical user interface.
Additionally, Jivox was recently recognized for its innovation in mobile interactive video advertising by the Interactive Advertising Bureau (IAB), being named a winner of the IABs Mobile Rising Stars competition.
Jivox is the leading multi-screen interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and delivered instream, in-banner and on mobile devices and tablets. Jivox technology eliminates typical challenges associated with delivering video ads across multiple screens and connected devices, such as HTML5/Flash, operating systems, browsers, video encoding, form factor and other issues. Jivox also provides sophisticated campaign performance tracking, brand awareness and purchase intent analytics for advertisers via BrandGage -- its proprietary real-time analytics platform. The Jivox platform is used by several hundred media companies and agencies including AdBrite, Bloomberg, Weather Underground, Sun Times Media, InteractiveOne, Starcom, OMD, FUOR Digital, GroupM and Lee Enterprises. For examples of Jivox ads see: http://www.jivox.com/demoads.
Read the full story at http://www.prweb.com/releases/2012/4/prweb9385814.htm.
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