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Jim Chabin Signs On For Five More Years As PROMAX/BDA CEO

Agrees to remain with the organization until 2010 (November 28, 2005)

Recognizing his invaluable contributions to revitalizing the world's premiere trade organization for promotion, marketing and design professionals in electronic media, Promax/BDA Chairmen Michael Benson (ABC Television Network) and Steve Kazanjian (DZN Media) today announced that Jim Chabin, Chief Executive Officer for the joint associations since 2002, has agreed to remain with the organization until 2010.

"As a non-profit association, Promax/BDA has been challenged to raise the profile and quality of work produced by our industry at a time when competition is unrelenting, budgets are constantly scrutinized and time is the enemy," said Benson. "Jim not only stepped into a difficult position, he stepped up to the plate, inspiring our members and reminding the industry as a whole that the exchange of information, experience and ideas makes all of us better and, in turn, benefits the companies we work for and with. We have the utmost faith in Jims ability to build this organization for the future of our industry."

Added Kazanjian: "Our goal as an organization is to identify the competitive challenges facing our members and their companies and to target practical ways of meeting them. In the three years that Jim has been back at the helm, he has met and expanded on those goals while also reaching out to and encouraging the next generation of promotion, marketing, and design professionals. We're fortunate to have him on our team and look forward to the next five years."

"We often hear that if we love our work, are passionate about what we do, we will be successful," said Chabin. "I am deeply passionate about the vital role that marketing, promotion and design play in the global marketplace and take great pride in trumpeting the achievements of individual members and our community as a whole. And while there are still real challenges and hurdles to conquer, I believe we can mine the collective intelligence of these two organizations to develop and share manageable solutions that will propel the art of marketing and promotion to unimaginable accomplishments."

Chabin originally served as president of the Promax/BDA organization from 1992 to 1999, a period which saw tremendous change within the organization and the industry as well. Credited with educating the industry as to the importance and value of brand marketing, Chabin, as head of Promax/BDA, was also cited as a vocal advocate for elevating industry recognition for the associations' members.

Leaving the organization in 1999 to join the Academy of Television Arts & Sciences, during his three year absence, the industry faced widespread economic downturn which had a significant impact on the promotion, marketing and design community. Turning to the man who was largely responsible for catapulting the associations into the worldwide spotlight, Promax/BDA Board of Directors wooed Chabin back to spearhead a revitalization of the organization in November of 2002.

Under Chabin's leadership over the past three years, the associations have expanded the global reach of the organization with the addition of conferences and award programs in Arabia, China and India in addition to invigorating annual events already held for members in North America, Europe, Latin America and the UK. Promax/BDA is also expanding into Africa and the Russian broadcast market. The organization also introduced international one-day promotion and marketing seminars in many key Asian territories last year including Bangkok, Manila, Hong Kong and Jakarta.

Chabin also aided in the creation of The Robert Neer Promax/BDA Collection, a project developed in conjunction with and the Library of Congress which created the largest collection of television promos in the world. Commemorating the 50th anniversary of the founding of the Promax/BDA, the collection contains over 6,900 winning promotional spots from Promax/BDA competitions worldwide since 1999 and will be available to the public as part of the Library's permanent collection. Materials in the collection will be available for access by researchers at the Motion Picture, Broadcasting and Recorded Sound Division at the Library of Congress in Washington, D.C.

Stressing the value of the organization to all levels of professionals in the marketing, promotion and design sector of the entertainment industry, Chabin is also credited with the creation of the Chairmans Business Council, enabling executives to access others in key positions on issues facing both the industry and the two organizations.

Committed to providing worldwide exposure for the more than 4,200 member companies and individuals in over 60 countries that the organizations represent, as well as developing a platform for facilitating idea sharing and industry-wide discussion on a 24/7 basis, Chabin also facilitated the creation of ( ), an online magazine for anyone interested in broadcast design developed by Blue Ninja and produced in conjunction with Promax/BDA. In addition to news releases, the site features detailed samplings of the most recently completed broadcast design projects submitted by designers and broadcasters the world over.

In an effort to offset operating costs and increase earnings for the non-profit trade organizations, Chabin organized initiatives which resulted in the development of consumer brand sponsorship programs; contracted with the National Academy of Television Arts & Sciences as its exclusive corporate relations representative and with The Geffen Playhouse to manage and develop corporate sponsorship initiative, including sales, marketing and sponsorship agreements for the theatre group.

About Promax/BDA
Promax/BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.

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